Dell: Your Workforce as Social Brand Ambassadors

Speaker:

Margo Smale
Social Media Lead for EMEA
Dell
Margo Smale is the social media lead for EMEA Commercial at Dell. She is responsible for strategy and building presence in social media for Dell in EMEA. Margo works closely with both teams and individuals to incorporate social for listening and connecting with customers. Whether it’s events, product launches or announcements, she ensures social media is part of the mix to build Dell’s online presence. She has introduced such programmes as Social Subject Matter Experts and #DellLove in EMEA.


The key of Dell’s ethos is to have the most engaging, honest and direct conversations with customers and stakeholders. Dell is often quoted about their social media activity but essentially it can be applied for all businesses. Get people to believe in your company.

Back in 2006 Michael Dell asked how Dell could get to interact more with technical bloggers – and started from there. Dell were the first big brand using Google+ for specific campaigns including Google Hangouts.

Listen, Engage and Act.

Dell has 25,000 mentions on Twitter per day, and that’s just the English language. There’s a dedicated team of people who help to manage this. People such as Ondrej Bacina only interacts with enterprise consumers in the Czech Republic and really stick to their brand principles. They even opened up a SMaC University:

The questions for your company are:

What do you want your employees to do?
Where is your organisation in terms of social media reach?

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