Hilton: Online Presence

Speakers:

Laurent Boninfante
Digital Marketing Specialist
Acquisio’s EMEA & Asia
Laurent is the Digital Marketing Specialist leading Acquisio’s EMEA & Asia team, delivering support and strategic guidance about the company’s performance media platform. Boninfante was previously Director of New Business and Strategic Accounts for Kenshoo Europe, Head of Search for OMD Digital UK and Head of Account Management at 24/7 RealMedia UK.

James Harrower
Search Marketing Manager, International
Hilton Worldwide
Head up the search marketing program at Hilton Worldwide, leading the International strategy, managing various projects and driving all search revenue into over 300 International hotels across EMEA and Asia Pacific. Prior to Hilton, James headed up the global search marketing program at British Airways.


Hilton face many ongoing challenges. With Forward 3D (PPC), Acquisio (Action Layer) and DC Storm (Data Intelligence), Hilton now have a “360” control of any online campaign in any language.

Without context, data is useless (quote from Shari Thurow). Connecting the data between all agencies real intelligence can be seen from all campaigns. DC Storm aggregates this data to something more digestible. Forward 3D then use this aggregated data into their PPC campaign management.

No single platform meets your requirement so ensure you don’t inflate costs too much. The data that matters to you is disconnected. Thorough standard platforms and services, you reached a Productivity Plateau preventing further growth.

To do the 10% that adds value to your business, you need the 90% that doesn’t.

The reward is great though. Make sure you have a perfect business fit with any partner. Build a strong foundation with robust infrastructures and ensure you keep strong relationships.

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