Head of Organic Performance
David has recently been appointed Head of Organic Performance for the MoneySuperMarket Group, one of the largest price comparison websites in the UK. With over 10 years of experience across marketing and media disciplines, David’s technical background has led to his tech-driven understanding towards the emergence of search engine optimisation as an industry. He has since paved the way to industry leading strategies for some of the biggest brands in UK.
Matt began his marketing career in big brand direct marketing agencies 20 years ago. Having experienced life as a Media Planner, Advertising Exec, Dot Com entrepreneur, and Digital Agency Director & Practitioner. Matt spends most of his time working closely with leading brands and agencies to gather perspectives on where the digital marketing industry is moving, advise on strategy and plan how best to leverage data and technology in marketing campaigns.
Organic search is the most trusted medium, with also search is involved in the entire buying cycle. Search needs to be priotised from the top down. SEO is not about optimising for engines – optimise for PEOPLE.
G+ and structured markup is now essential, as is knowledge graph and real-time interaction. For structured data, I may as well plug my own talk from last year at BrightonSEO.
Team interactions creates a compelling strategy. SEO is highly strategic and also delivers technical SEO excellence. Optimisation isn’t just a word. Sometimes you have a CEO doesn’t understand how to building a cultural change to make it something beyond a word and prioritise it. Influencer marketing is also essential. You need a good connection from the brand to the consumer you want to attract.