What does it take to be visible and persuasive at the crucial moment a consumer needs to find your brand? This is big question and there are so many views on this and what content marketing really is. With an SEO background I always understood the value of content “Content is King” – But I have also understood that there are many layers to it and the usage.
So from that point of view I as if SEO is important? Is it still relevant? Or is it a magical trick from the last century?
For me the magic is in the O, Optmization and then we look at the whole acronym SEO, does that stand for Search Engine Optimization or Social Media Optimization, or?
For me the ideology of content marketing is not about writing a 1000 word blog post and and getting it out there, for me the thought is about connecting all the dots and understanding how all of these dots sit in regards of the desired impact.
Its not about the channels, Content marketing is about the bottom line of driving profitable customer action and understanding how each channel plays its role. Its about People, Objectives, Strategy and then Technology. The image below should help you understand a bit what I am meaning with all this and how you can get these dots connected – In Norwegian but should tell a story