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Free eBook: You need to create measurable KPI’s for your content marketing

Content Marketing free eBook

Content Marketing free eBookContent marketing is a vague term and I must admit that I am still developing my take on it. As I stand now I believe that content marketing is about any content. It could be a banner, a blog post, or an article in a paper. The only think it has to have is purpose and KPI’s (Key Performance Indicators). Before entering the world of content marketing, you need to build this into your methodology of how you are going to use content as part of your communications.

If you look at channels such as Facebook, Google, Snapchat, YouTube or even print and TV – they all play a part in a very big ecosystem. If you understand this big picture, and how it affects your communications, you are in better shape than most. Then there are the KPI’s. What is you end goal and why?
What are you measuring against?

Download free eBook on Content Marketing

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European Search Personality of the year 2014, Kristján Már Hauksson, is the Co-Founder and COO of SMFB Engine, based in Oslo, Norway.
This newfound digital activation/marketing agency works closely with the award winning creative agency, SMFB, in making sure that each idea has the digital presence to make it fly. Kristján is a publish author on the topic Internet Marketing and Search Engine Marketing.

http://www.smfbengine.com
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