Diadora, who recently choose SMFB as their creative agency has seen the first fruit of SMFB labour go live. Though not much is known about the final campaign execution Diadora has reviled that a “spectacular relay run is about to take place in February” this year across Europe. According the #MakeItBright campaign landing page they are looking for runners to be with them on a journey between Venice and Barcelona. This one of the most exciting campaigns in 2016 and its going to be very interesting to see how it unfolds. Stay Tuned!