I will be joining some great bunch of people talking at SMXL Milan in November this year at the MiCo – Milano Congressi. Its a massive three day event hosted by Business International and chaired by two good friends of mine Sante Achille (@sjachille) and Massimo Burgio (@massimoburgio), both guy’s I have shared some great adventures with in the past.
During day one I will be on at 17:00 dealing with Data-driven strategies and day two I am on at 15:15 talking Advertising Strategies.
In both cases I will be using the recent Diadora #MakeItBright case to illustrate what and how things can be done in the hope that it will inspire the audience.
This campaign has been raking in awards creative and media awards and is a fantastic case of holistic thinking and should be super inspiring both from a Data and Advertising strategies.