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Case: Relationship between organic & direct visits to paid online media

Case: Relationship between organic & direct visits to paid online media

Over the past year the correlation between paid online ecommerce efforts and direct and and organic search sales have becoming clearer and clearer. The attached cases focuses on online marketing efforts without spending anything on offline programs like TV, radio, outdoor, print, and PR to mud up the waters – The link to these two cases and another one done based on offline ads only can be found here: https://goo.gl/84MZ7i

If you are not sure what a “Multiple Linear Regression” is then check this out. http://www.statisticssolutions.com/what-is-multiple-linear-regression/.

 

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European Search Personality of the year 2014, Kristján Már Hauksson, is the Co-Founder and COO of SMFB Engine, based in Oslo, Norway. This newfound digital activation/marketing agency works closely with the award winning creative agency, SMFB, in making sure that each idea has the digital presence to make it fly. Kristján is a publish author on the topic Internet Marketing and Search Engine Marketing.
http://www.smfbengine.com
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