Author Archives: Optimize Your Web

Content connection method for content marketing

Content Connection Method for Content MarketingThe Content Connection Method is used to connect topics to brands/products from a consumer/company point of view.

Both from the standpoint of emotional and rational relation.

Developed at the SMFB Engine office in Oslo, this simple approached can be used to create content pillars and understand if the product/brand has emotional and/or rational content weaknesses.

Content marketing is about the bottom line of driving profitable customer action

Content Connection Method for Content Marketing

What does it take to be visible and persuasive at the crucial moment a consumer needs to find your brand? This is big question and there are so many views on this and what content marketing really is. With an SEO background I always understood the value of content “Content is King” – But I have also understood that there are many layers to it and the usage. Read more »

#RIMC15 looking really good

RIMC 2014 infographicReykjavik Internet Marketing Conference or RIMC is again attracting international speakers. These includes industry experts such as Alex Moss, Michael Bonfils and Bas van den Beld to mention few. The conference will also host some great brands from both sides of the table when it comes to digital marketing these include Unruly, SMFB Engine, Untold Agency, Vendemore, Microsoft and Google, uSwitch and more. As before, this years conference is highly recommended for any business persons, corporate or small enterprises, engaged with digital marketing, including social media, content marketing, branding on the web, SEO and online advertising.

Last week Linkdex published an e-book, SEO Now 2015

SEO Now 2015SEO Now 2015 is a follow up on the e-book from 2014 and this year our own Kristján Már Hauksson is one of the authors. SEO Now 2015 features commentary from 25 prominent figures, including Eric Enge, Julie Joyce, Mike Grehan, Bill Hunt and Bill Slawski, plus brands including AOL, Expedia, The Home Depot, and TD Bank Group. The eVersion (175 page eBook) of SEO Now 2015 can be downloaded for free at the Linkdex site.

So what is SEO now, in 2015? Why is organic search still so important? What does it take to be visible and be there when people need to find your brand?

Bing Ads updates their Terms and Conditions

Bing AdsBing Ads just updated their Terms and Conditions, the updates are effective starting today.

Here’s a summary of the changes and some additional information on why Bing made these changes:

1. Better access to new Bing Ads offerings: Bing Ads are making it easier for their users to take advantage of new Bing Ads features and services. They may identify features that will be automatically added to an account to help improve performance. You may be able to opt out of certain features, while others will become an integral part of their platform.

2. Reach more of Microsoft’s audience: Ads may be included in additional new or current Microsoft offerings.

3. Consolidated billing and payment: Bing Ads is streamlining payment and billing by updating terms so they can bill for various services under a single, convenient agreement. The way you pay and are billed will not change, and current users don’t need to take any action.

4. Management of your account: Bing has made it clearer that account management may be transferred between Microsoft and Yahoo so they can provide their users with the service best suited to their account. Transfers may be based on several factors, such as the amount of advertising bought each month.

If you want to know more about Bing Ads Terms and Conditions in full by signing in to Bing Ads.