Couple of Interesting stats on LinkedIn and their users in the Norwegian market.
Norway has 1,7 million LinkedIn members
The top 3 industries represented are Oil&energy, IT and government administration
290.000 members are decision makers
They are in average 1,7 times more active compared to the average LinkedIn member in
Using the right Image can have an engagement uplift of 160%
The above quote comes from Jaime Pham - Content Marketing Evangelist i LinkedIn Marketing when speaking at the Content Marketing Conference in Oslo today - I did not find the exact research LinkedIn did, but found this interesting research 500px did couple
The path to purchase has evolved, there is far more time spend on research and reviewing service that it is on the purchase itself.
66% of B2B buyers in the EU evaluate their providers annually and that even goes up in advanced markets such as the Nordics and the same buyers
Having been my own boss more and less for the past +25 years I have long since realized that "creative leadership" is where I want to be and how I think is best to motivate people to become the best they can be.
Looking in the review mirror I can say
Great creative is your most powerful opportunity.
- Creative quality impact range +/- 80%
- Media targeting impact range +/- 20%
It is as simple as that.