Reykjavik Internet Marketing Conference or RIMC is again attracting international speakers. These includes industry experts such as Alex Moss, Michael Bonfils and Bas van den Beld to mention few. The conference will also host some great brands from both sides of the table when it comes to digital marketing these include Unruly, SMFB Engine, Untold Agency, Vendemore, Microsoft and Google, uSwitch and more. As before, this years conference is highly recommended for any business persons, corporate or small enterprises, engaged with digital marketing, including social media, content marketing, branding on the web, SEO and online advertising.
Author Archives: Optimize Your Web
Bing Ads just updated their Terms and Conditions, the updates are effective starting today.
Here’s a summary of the changes and some additional information on why Bing made these changes:
1. Better access to new Bing Ads offerings: Bing Ads are making it easier for their users to take advantage of new Bing Ads features and services. They may identify features that will be automatically added to an account to help improve performance. You may be able to opt out of certain features, while others will become an integral part of their platform.
2. Reach more of Microsoft’s audience: Ads may be included in additional new or current Microsoft offerings.
3. Consolidated billing and payment: Bing Ads is streamlining payment and billing by updating terms so they can bill for various services under a single, convenient agreement. The way you pay and are billed will not change, and current users don’t need to take any action.
4. Management of your account: Bing has made it clearer that account management may be transferred between Microsoft and Yahoo so they can provide their users with the service best suited to their account. Transfers may be based on several factors, such as the amount of advertising bought each month.
If you want to know more about Bing Ads Terms and Conditions in full by signing in to Bing Ads.
SMFB Engine might not have won the Grand Prix for “Best use of social with Search” at the European Search Awards held in Reykjavik Iceland last Friday, but the team did not go home empty handed as their COO Kristjan Mar Hauksson won the European Search Personality price, this is a recognition of a talented and inspiring practitioner who has revolutionized the European search industry. Kristjan Mar who also owns Nordic eMarketing gave a rousing speech were he likened his fellow Internet marketeers to digital pioneers, today’s miniature Gutenbergs as in his words “We are inventing this new wonderful new industry called Internet Marketing and we all play a role”.
Holiday greetings from Iceland and my team at Nordic eMarketing (… about 43% of it – The others also say hi! ). Happy holidays and have a great 2014. Big thanks for 2013 and we are really looking forward to great 2014.
Has your brand recently faced drop in number of subscribers on Facebook? Well then, there is a possibility that your brand page is affected by Facebook news algorithm (Facebook’s version of Panda – I am hoping that Facebook calls their updates something cool like the Dragon Update or Black Ninja… etc…). Most of the marketers have been trying to understand this latest news feed update from Facebook and its implications.
What is Facebook News Feed?
News Feed is the center column which gets reflected on user’s profile page. This section shows latest updates, photos, videos, links, likes, app activity from your friends and pages your follow on Facebook. News Feed generally informs about latest information from who all are there in your friends list.
The title of the eBook is “Re-think Your Content Marketing” and I am one of over 30 authors contributing to this effort lead Matt Roberts at Linkdex and his team. This is in my books an industry defining book that contains chapters from great authors like Kristjan Mar Hauksson (myself) and some good industry friends like Lee Odden, Avinash Kaushik, Bas van den Beld, Stephen Lock, Rob & Nick Garner, Matt Roberts and Kevin Gibbons to mention few.
About the eBook
“Marketing is shifting towards content creation as a primary source of lead generation and – more importantly – as a key integrated process combined with search marketing, social media, analytics and public relations. We have been talking with some great people on how marketers can innovate to stay ahead of the curve and make the most of content marketing, and we wanted to keep those conversations going and give out this free 211 page eBook. Thank you to all the below people who kindly included their opinions in this publication.”
Goex just launched their latest shoe collection with a really good story told through Video using the amplification of social media to help endorse their great products. The video’s accompanying the launch of next years select are called “Geox Amphibiox: One Man For 7 Days In Nonstop Rain” and they tell a story of Tom the shoe tester, who apparently also has a Twitter account https://twitter.com/GEOXSHOETESTER.