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Content Strategy, POST and all that jazz

Online Content - Meet minimum standards

These days there is a lot of talk around content marketing and it’s likely to grow as we see digital media become a bigger part of our communications. Content has been around for a long time and it has been an integrated part of our marketing efforts since the beginning of marketing. What is happening now is…

Fantastic content marketing case – Statoil Retail and Fuel

Content Marketing Case Study - SMFB Engine

Statoil in cooperation with the creative agency SMFB came up with the fantastic idea of the „Real Precision“ where the Finnish Juha-Pekka Perämäki an operator of 8 ton excavator prepares and feeds an hot dog to a friend of his. Statoil Real Precision Content Marketing Case Study is a real good sample of how to…

Domino’s Introduces the #OneClickPizza App to Norway

Dominos Introduces the OneClickPizza App to Norway

Dominos is looking to be the first in market technology and introduce to Norway what they call #OneClickPizza. This allows pizza ordering with one simple push of a button. The user starts by configuring their favourite order in a specially programmed application and syncs the #OneClickPizza button to the app. After that the user can place an order…

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