Author Archives: Optimize Your Web - Page 2

Bing Ads updates their Terms and Conditions

Bing AdsBing Ads just updated their Terms and Conditions, the updates are effective starting today.

Here’s a summary of the changes and some additional information on why Bing made these changes:

1. Better access to new Bing Ads offerings: Bing Ads are making it easier for their users to take advantage of new Bing Ads features and services. They may identify features that will be automatically added to an account to help improve performance. You may be able to opt out of certain features, while others will become an integral part of their platform.

2. Reach more of Microsoft’s audience: Ads may be included in additional new or current Microsoft offerings.

3. Consolidated billing and payment: Bing Ads is streamlining payment and billing by updating terms so they can bill for various services under a single, convenient agreement. The way you pay and are billed will not change, and current users don’t need to take any action.

4. Management of your account: Bing has made it clearer that account management may be transferred between Microsoft and Yahoo so they can provide their users with the service best suited to their account. Transfers may be based on several factors, such as the amount of advertising bought each month.

If you want to know more about Bing Ads Terms and Conditions in full by signing in to Bing Ads.

 

Interesting Stats about Twitter usage at the 2014 Reykjavik Internet Marketing Conference

 

According to a real time analysis run by Blurrt during #RIMC14 99% of the close to 500 Tweets and Re-Tweets that happened during the Reykjavik Internet Marketing Conference were positive or neutral. Woman did more Tweets and the most engagement happened between 11:00 and 12:00 and 13:00 and 14:00. See more by clicking on the below infographic. Read more »

European Search Personality of the year 2014 – Kristjan Mar Hauksson

Kristjan Mar Hauksson European Search Awards Personality 2014

SMFB Engine might not have won the Grand Prix for “Best use of social with Search” at the European Search Awards held in Reykjavik Iceland last Friday, but the team did not go home empty handed as their COO Kristjan Mar Hauksson won the European Search Personality price, this is a recognition of a talented and inspiring practitioner who has revolutionized the European search industry. Kristjan Mar who also owns Nordic eMarketing gave a rousing speech were he likened his fellow Internet marketeers to digital pioneers, today’s miniature Gutenbergs as in his words “We are inventing this new wonderful new industry called Internet Marketing and we all play a role”.

Free travel industry report for 2014

Travel industry report for 2014

Linkdex and State of Digital have collaborated together to produce a travel industry report for 2014. It is clear that 2014 is likely to be an important year for the travel industry so this is a must read for anybody that wants to take the industry seriously. Not only is this a good report/study but it is free to download also.

The report is a great overview of what companies in the industry are / should be doing when it comes to online.

 The full list of chapter titles and contributors can be found below:

  • Executive Summary – Bas van den Beld
  • Foreword – Kevin May
  • Introduction: Surviving ‘Google Travel’ – Jono Alderson
  • From Teletext to multi-screen: Evolution in the travel industry from 1993-present – Lee Stuart
  • ZMOT Review: Where the customer journey begins – Google Think Insights
  • The Online Travel Ecosystem Diagram
  • Educating the Expedia Affiliate Network – Martin MacDonald
  • Creating a digital experience at Thomas Cook – John Straw
  • Housetrip: Finding a place to stay in the ecosystem – Simon Dance
  • The TripAdvisor business ecosystem: Completing the virtuous circle – Alison Copus
  • Adriano Comegna Q&A
  • Kevin Gibbons Q&A
  • Honest stories: Breathing new life into online travel content – Rob Cowen
  • Searching For Inspiration in Online Travel Content – Gian Caprini, Jade Conroy
  • Gus Ferguson Q&A
  • Digital opportunities in PR: Extraordinary travel campaigns – James Brooke
  • Building relationships for brands – Andrew Whiteside
  • British Airways’ multichannel travel content – Case study
  • Daniel Bianchini Q&A
  • A persona based approach to search and integration – Stefan Hull
  • A multi-signal search strategy: Integrating offline brand values with the digital offering – Claire Mason
  • Blueclaw Q&A
  • Stephen Pavlovich Q&A
  • Inspired by Iceland: An international marketing campaign case study – Kristjan Hauksson
  • Obermutten: Global interactions on a local scale – Inspired by a post from State of Digital
  • Conclusion – Bas van den Beld
  • Final Thoughts – Linkdex

 

Happy Holidays from the team at Nordic eMarketing

Holiday greetings from Iceland and my team at Nordic eMarketing (… about 43% of it – The others also say hi! ). Happy holidays and have a great 2014. Big thanks for 2013 and we are really looking forward to great 2014.