Marketing activates, such as campaigns, expos and newsletters as a sample create awareness.
Its crucial mixing together (CRM) customer relationship management and (MAS) marketing automation systems. Our findings is that without automation, tracking ROI is impossible. Using CRM as a sales and services tool we can start to feed down leads,
I will be joining some great bunch of people talking at SMXL Milan in November this year at the MiCo - Milano Congressi. Its a massive three day event hosted by Business International and chaired by two good friends of mine Sante Achille (@sjachille) and Massimo Burgio (@massimoburgio), both guy's
Starting the journey to finish what was started in 2013, a book that gives actionable insights into the usage os Social Media around the globe. Here is a short extraction from the first chapter (remember it is not finished and there are updates to be done)
Introduction to Global Social Media
I was asked these questions recently, here are my thoughts
What are your thoughts and conclusions regarding the digital landscape from an outside-in perspective?
The power of digital should be clear by now, but going digital is not only about strategy it’s about internal changes as well. Those that understand and build this
This mix and match usage of analytics is not one size fits all and in fact there are very few things more counterproductive than to look at averages, peaks and lows and generalize findings based on that. The devil is in the detail!
Let’s take two samples, one is the part