Having been my own boss more and less for the past +25 years I have long since realized that "creative leadership" is where I want to be and how I think is best to motivate people to become the best they can be.
Looking in the review mirror I can say
Great creative is your most powerful opportunity.
- Creative quality impact range +/- 80%
- Media targeting impact range +/- 20%
It is as simple as that.
Marketing activates, such as campaigns, expos and newsletters as a sample create awareness.
Its crucial mixing together (CRM) customer relationship management and (MAS) marketing automation systems. Our findings is that without automation, tracking ROI is impossible. Using CRM as a sales and services tool we can start to feed down leads,
I will be joining some great bunch of people talking at SMXL Milan in November this year at the MiCo - Milano Congressi. Its a massive three day event hosted by Business International and chaired by two good friends of mine Sante Achille (@sjachille) and Massimo Burgio (@massimoburgio), both guy's
Starting the journey to finish what was started in 2013, a book that gives actionable insights into the usage os Social Media around the globe. Here is a short extraction from the first chapter (remember it is not finished and there are updates to be done)
Introduction to Global Social Media