This mix and match usage of analytics is not one size fits all and in fact there are very few things more counterproductive than to look at averages, peaks and lows and generalize findings based on that. The devil is in the detail! Let’s take two samples, one is the part
I will be Judging the 2016 UK Social Media Communications Awards with some great bunch of peaple, the awards are their seventh year and celebrate the very best in UK Social Media Communications, rewarding the individuals, companies and organisations that are using online platforms to communicate in fresh and innovative ways.
A company called Talkwalker has been running a page on Twitter insights for Euro 2016, they are monitoring Twitter mention, the top hastags and the distribution of Tweets geographically. This is an interesting insight as it gives a good overview. The company is tracking mentions of the Euro 2016 on Twitter in several languages,