Author Archives: Optimize Your Web - Page 3

Canonical and Hreflang – Multinational and multilingual sites

Great insights from an internal Google meeting about Canonical and Hreflang in regards of Multinational and multilingual sites.

Webmaster Central office hours about multinational and multilingual sites

Tools of the Trade: SEO

SEO ToolsIn the SEO industry today, the problem is not lack of necessary tools, but rather which tools to be used in SEO. The answer is, “nobody can tell you”. And not because these tools are irrelevant but rather because these tools are not made with one size fits all principal. Thank god for that. The range of tools are available because there are a variety of business and within the same type of businesses, there are many approaches one takes towards company strategy, including search engine marketing. Read more »

Bing features Iceland on their front page

Today Microsoft search engine Bing featured Icelandic waterfall Skógafoss on their front page. The waterfall is shown in it’s winter dress and looks fantastic. Thanks from Iceland BING!

Iceland featured on Bing

Key factors to Influence sharing – The Psychology of Sharing

The Psychology of Sharing, how can you influence through sharing?

1. Appeal to consumers’motivation to connect with each other —not just with your brand
2. Trust is the cost of entry for getting shared
3. Keep it simple… and it will get shared… and it won’t get muddled
4. Appeal to their sense of humor
5. Embrace a sense of urgency

Getting your content shared is just the beginning, E-mail is still number one.

You can find the the New York Times Insights Research below
http://nytmarketing.whsites.net/mediakit/pos/

From the Archive – Inspired by Iceland Case Study

Found this as I was going through my slides, this is from a session I did at SES New York called “Search, PR and the Social Butterfly ”.

Problem: Iceland is hit by a Volcano that halts most flight traffic and threatens tourism at a critical moment.
Solution: A multilingual multichannel strategy was created focusing on Google Universal. YouTube/Vimeo Videos were created, Facebook Fan and Like Pages and ad campaigns based on selected demographics, on top of that Twitter bursts and blog posts. The strategy among other was to attach Iceland to high profile brands and names such as John Lennon, Lonely Planet, CNN and general search phrases like music festival, travel destination and so on. Targeted phrases had close to ten million monthly searches. Read more »

Some great Reykjavik Internet Marketing Conference quotes and links

“Reykjavik Internet Marketing Conference: An Extraordinary Experience“
Rand Fiskin – SEOMoz

„I loved the atmosphere, mood and networking at RIMC“
Massimo Burgio – Global Interactive

“Iceland is so beautiful and so different from anything else I have seen and experienced”
Mikkel DeMib – DeMib.com

“RIMC is one of those smaller conferences where you actually get to talk to most people and mingle more closely with the other speakers.”
Mikkel DeMib – DeMib.com

„Just WOW… Reykjavik Internet Marketing Conference #RIMC12“
Peter Handley – Director of SEO at theMediaFlow

Do Our Web Analytics Reveal the Complete Picture?

Thoughts on “Dark Social” and related posts that have been surfacing lately.

Do Our Web Analytics Reveal the Complete Picture?

Looking upon the history of web, we realize that in its earliest stage, the web simply comprised pages of information that were linked to each other. The second stage of development saw the coming up of search engine crawlers that help you locate information on the web. Towards the end of 2003, the social networks started creating a buzz in the online world. What started as a medium for connecting with friends became a platform for sharing and spreading information. Facebook, Twitter, YouTube also turned into tools for digital marketing. To measure the actual results of these efforts, developers and engineers also created web analytic tools. Read more »

Great PPT about Structured Data and Semantic SEO

Structured Data and Semantic SEO is a hot topic these days and some feel that in the world of SEO this is the biggest change they have seen in years. Below is a great presentation done by Matthew Brown at the September event for SEMPDX in Portland OR. The presentation covers the latest on structured data markup, Open Graph, Schema.org and data markup for SEO. Some really good insights on the matter.

Structured Data and Semantic SEO from AudienceWise

Reykjavik Internet Marketing Conference 2013 starting to form

The tenth Reykjavik Internet Marketing Conference is starting to unfold. The date is 22nd of March next year and it is likely to be a fantastic event with some great speakers from the likes of Spotify, NFL, ESPN, Dell, Symantec, Google, Twitter, Disney and more. Read more »

Global Search Engine Marketing Slides

Slides focusing on Europe in regards of Global Search Engine Marketing. I used these at my session in Bratislava, Slovakia when speaking at the DailyWeb Conference earlier this week.

Global Search Engine Marketing – Kristjan Mar Hauksson from Nordic eMarketing