Digitalization of Marketing is taking place in Oslo on the 29th of October in Oslo. The conference host great speakers from Lloyds Bank, Google, Vendemore, Unruly, State of Digital, Fanbooster, Verve Search, Opera Software, SMFB Engine and more. More information on the event the Digitalization of Marketing home page (In Norwegian)
Yet again attracting international speakers Reykjavik Internet Marketing Conference or RIMC (#RIMC16). This year we have great speakers lined up from Hotels.com, SMFB Engine, Lloyds Bank and more. As before, the 2106 conference is highly recommended for any business person, corporate or small enterprises, engaged with digital marketing, including social media, content marketing, branding on the web,…
Interview with Kristján Már Hauksson from SMFB Engine Kristján Már Hauksson, COO of the digital activation agency SMFB Engine, has been nominated King of Content at the Content Marketing Norway Awards. Naturally, we talked about his views on content marketing. Posted by Fanbooster on Wednesday, May 27, 2015
The Content Connection Method is used to connect topics to brands/products from a consumer/company point of view. Both from the standpoint of emotional and rational relation. Developed at the SMFB Engine office in Oslo, this simple approached can be used to create content pillars and understand if the product/brand has emotional and/or rational content weaknesses.