Last week, State of Search posted the article “8 Ways to Increase Your AdWords CTR”.
CTR or Click-Through-Rate (%CTR) is a way of measuring the success of your online campaigns and is one of the key factors advertisers need to monitor; it plays a key role in quality score calculations and is, in general, a big part of an accounts eco system.
The article was written by Haukur Jarl Kristjansson – our inhouse Adwords and PPC team lead – who is a spokesperson for what he calls “the holy trinity of search advertising”, which in simple terms is creating campaigns with a high correlation between keywords, ad copy and landing pages. He wanted to contribute to the world of SEM by creating an article that is “aimed towards PPC practitioners that are new to the game but of course everyone can benefit from them”.
You can read the article here: www.stateofsearch.com/8-ways-to-increase-your-ctr
Of late, moviegoers have become more active in discovering and exploring their film options depicting a longer, more planned movie research timeline. On an average, moviegoers consult about 13 sources before they make a decision which movie they must see. Even though, the number of titles released declined by 9% in 2012 vs. 2011, movie searches on Google witnessed a rise of 56% in this same period.
The Expedition to Calculate ‘Movie Magic’: The Supporting Statistics
The journey and the quest to quantify movie magic is definitely not a novel perception. For decades, pre-release film tracking has been practiced. 61% of moviegoers turn to online resources when it comes to researching a new movie, i.e. almost half are relying on online resources for valuable and useful information. With the rise in the amount of information and media influences available, there are additional factors that should be taken into consideration. Moreover, as a lot of research is conducted before moviegoers make the final decision to purchase a particular movie ticket, it is integral as well as crucial to take into account all the intermediate steps. Read more »
SEMPO just posted on their blog an article about the opportunities in Global Search Engine Marketing and the common mistakes done by International Marketeers around the world. Though 63% of the searches done on Google are in English 70% of the queries generated on search engines across the world are not in English. Underlining the fact that Google is not the only search engine and the opportunity in Global is in understanding the the fact that “Translation is not a matter of words only: it is a matter of making intelligible a whole culture.” (Anthony Burgess) However when we look at most companies search engine marketing practices in global terms, they seem to have missed the obvious.
You can read the full Opportunities in Global Search Engine Marketing here