Author Archives: Optimize Your Web - Page 4

Matt Cutts tells all – How to Rank number one on Google

Brilliant video showing snippets from Matt Cutts videos answering the key question we all want to know “How to Rank number one on Google?”.

Online Advertising and Attribution Reporting

Before the advent of sophisticated digital and online technologies, tracking of marketing campaigns was easier. Television, newspapers, magazines and radio were primary media channels and when consumers came directly to a store or ordered from a catalogue, it was simple to trace their purchase path. With a proliferation of technologies, customers now reach sellers through a myriad of sources – organic search, PPC, social media, email campaigns, media partner sites, QR codes, TV ads, group buying sites and display ads. In this era, therefore, attribution reporting is used by marketers to comprehend the miscellaneous touch points that customers have with their brand.

Instead of focusing on the last click – the click that brings conversions, such as a customer signing up for newsletters or finalizing a shopping cart purchase – attribution reporting assigns partial values to various and overlapping marketing touch points that customers interact with during the sales process as they move from awareness through to conversion. While statistics show that paid search advertising and search engine optimization still have a major share of online marketing budgets, customers also get influenced by a combination of social mentions, display ads, offline marketing, promo codes and traditional marketing channels, such as TV and Radio. Read more »

Reykjavik Internet Marketing Conference in Asia News Iran

Reykjavik Internet Marketing Conference, RIMC 2012, was in Asia News the leading business paper in Iran.

RIMC 2012 in ASIA News

Microsoft’s Phil Greenwood talks at RIMC 2012

Here’s a video of Phil Greenwood at RIMC 2012.

Matt Neal speaks at RIMC 2012

Matt Neal from Bright Sparx speaks at RIMC 2012.

Charles Dowd speaks at RIMC 2012

Charles Dowd interviewed at RIMC 2012.

Eli Pariser speaks at RIMC 2012

Here’s a brief interview of Eli Pariser conducted earlier today at RIMC 2012.

Interview with Mikkel DeMib in regards of RIMC 2012

Here is a video interview with Mikkel DeMib about his RIMC 2012 involvement.

Iranian blogger Mr. Taster coming over to Iceland to speak at RIMC 2012

Mr. Taster an Iranian food critic is coming over to Iceland to speak at the Reykjavik Internet Marketing Conference, RIMC 2012. He uses Facebook mainly to market his services and what makes his story unique is that Facebook is banned in Iran. Below is a picture he did send me in relation to his trip over.

Mr. Taster goes to Iceland

Link Building Stuff

Search engines such as Google and Bing have built typical search algorithm technologies over the years. Whenever any user enters a query into a search engine, it determines the way to return best results. It needs to evaluate the pages that are most pertinent to the query and rank them in order of their actual relevance to the search. A prominent part of this algorithm technology is built around determining the kind of inbound links that point to your website. Read more »