Search engines such as Google and Bing have built typical search algorithm technologies over the years. Whenever any user enters a query into a search engine, it determines the way to return best results. It needs to evaluate the pages that are most pertinent to the query and rank them in order of their actual relevance to the search. A prominent part of this algorithm technology is built around determining the kind of inbound links that point to your website.
Author Archives: Optimize Your Web - Page 5
It is just over a month until the book I am co-authoring with Anne Kennedy “Global Search Engine Marketing: Getting Better International Search Engine Results” is koing to be published. The publisher Que Biz-Tech is has a D-day in this Paperback next month on the 16th of February and it looks as we are going to make it.
Looks like we are getting there, finally – The book I am co-authoring with Anne Kennedy is on Amazon and the date is set. The book is published by Que Biz-Tech and is called “Global Search Engine Marketing: Getting Better International Search Engine Results“. The description is as follows:
I recently wrote a post on State of Search about the Integration of Marketing Channels – Here is a shorter version for you to read over.
With the technology changing by the minute, consumers today have a wide range of options when it comes to gaining information and purchasing the products and services that they need. No doubt the Internet is the latest and at present the most popular and convenient medium for marketing, advertising and even purchasing products. From placing an order for food from a restaurant to booking an airline ticket, there are multifarious products and services that are bought online every day. At the same time there are customers who still prefer more conventional methods when it comes to their purchases. They may prefer to call a company or simply visit a brick and mortar store to buy products. To connect with these characteristically ‘offline customers’ a business may have to use channels such as TV, newspapers, Yellow Pages and direct mail for advertising and marketing.
Filter Bubble is a concept developed by Internet activist Eli Pariser in his book by the same name. This was used to describe the phenomenon in which websites use algorithms to selectively guess what information a particular user might like to see based on the information pertaining to the user such as location, past click behavior, and search history.
Facebook displays things you ‘Like’ or prefer to read on friends’ pages, Google personally tailors your search queries, and Yahoo News and Google News customize the news for you.
Rumor has it that Eli Pariser author of “The Filter Bubble” is speaking at the Reykjavik Internet Marketing Conference 2012 – Other speakers include people from the BBC, Microsoft, former head of SEO for the Chicago Tribune, Yahoo! and more. For more information and to monitor progress go to www.rimc.is/en/.
Here you can see Eli Pariser speak at TED.
The popularity of Internet as a medium of communication and source of information has surged in the recent years and this has also affected the use of digital marketing to woo customers. Businesses today are using a variety of digital distribution channels to reach their customers in a timely, relevant, personal and cost effective manner. Direct emails, Facebook, Twitter, and the apps on smartphone and digital tablets are some of the channels in which brands are effectively connecting with customers.
For those thinking about joining SEMPO, they are giving those that do access to tools and services worth $2000. SEMPO yearly memberships are as low as $125 but you get some of the best tools of the trade as a bonus.