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About Optimize Your Web

Kristjan Mar Hauksson is the founder and director of search and online communications at Nordic eMarketing. The company specializes in multilingual online communications, organic search engine optimization, and marketing through several verticals such as tourism, finance, government, and pharmaceuticals. It helps companies gain international visibility online and to use the Internet as a communication channel; it also provides consultation in web content management systems and analytics solutions. Hauksson is on the board of directors of SEMPO, on the Advisory board for Bing Advertising and founded the Iceland SEO/SEM forum. He has been involved in developing Internet solutions since 1996, and involved in search engine optimization and marketing since 1997. He is a publish author on the topic of Internet Marketing and among other co-authored the acclaimed Global Search Engine Marketing.

Find more about me on:

Here are my most recent posts

Icelandic Media sites in contrast to International sites

Posted by on September 1, 2011 No comments

Every media company knows that if they are not appearing on page 1 of search engine results for their news specific keywords, they are likely to be missing out on thousands of targeted visitors and potential ad revenue, whilst competitors benefit.

However, research from Majestic SEO highlight that some of Iceland’s top media organisations are failing to market themselves online, restricting their online brand reputation and visibility.

(Buzz table below is updated daily)

Only 6 out of the 8 major media organisations tested currently appear in the Majestic Million, a Buzz table, of internet sites which ranks the top million global websites according to their connections from other sites. Read more »

Next Conference Stop SMX East New York

Posted by on August 26, 2011 No comments

Stacked with conference coming up this winter. In September alone I will be speaking at three conference and have been advising on the fourth one. The conference I will be speaking at next is the SMX in New York. The session I am participating in is on the “Analytics & Conversion Track” and is called “Video Search Success Stories”.

Session description:
YouTube is the leading online video destination, which makes it in turn the leading video search engine (and by some measures, the second or third search engine overall). So it’s a given you’ll want to have search optimized videos on YouTube – but don’t stop there. Read more »

What is your competitor doing online?

Posted by on August 26, 2011 No comments

Doing a session at SEM Konferansen in Olso called “What is your competitor doing?”

The internet makes marketing efforts close to 100% transparent, you can track everything you do through analytics and file reports that would make any off-line marketer jealous. But that also has a dark site as there are tools out there that can be used by your competition to track your online marketing efforts and in some cases know things that not even you know if you are not vigilant and on the guard. Read more »

Is Organic Search Cannibalized by Paid Ads?

Posted by on August 7, 2011 No comments

I was reading an interesting article the other day on why companies advertise their own brand items when they are already ranked no.1 for those items. It is during the course of my reading that I finally got some insight on whether paid search advertisements cannibalize traffic from their corresponding organic listings for the very same keywords. Read more »

Speaking at SEM Konferansen 2011

Posted by on July 26, 2011 No comments

This is going to be fun, speaking at the SEM Konferansen 2011. Check out the video below:

 

Just joined the Nordic Advisory Board for SMX Stockholm 2011

Posted by on June 21, 2011 No comments

It has recently announced that I am joining the Nordic Advisory Board at the SMX Stockholm 2011 Internet marketing conference. The board and me included will be helping to pick speakers for this year’s conference in Sweden. The Advisory Board will be lead by Sara Andersson, Founder & Senior Strategist at Search Integration. with us there will be a great team that includes Anu Ilomaki, Team Lead at Google Ireland, Simon Sunden, Digital Director at Honesty, Bernt Johansson, CTO for Klikki and Mikkel deMib Svendsen, Creative Director at demib.com.

For further information can be found at http://smxstockholm.se/.

Google confuses Iceland and Japan

Posted by on May 19, 2011 1 comment

Sometimes you see strangest things on Google,like the screen shots I am showing here. When searching Iceland news on Google I found some good sites but in the advertising column Google was as they often do suggesting related results. In this case some material on Japan, the similarity between Iceland and Japan is however not much. We both like Whale meat and both countries are Islands.

We are used to Google confusing Iceland to Ireland, but Japan (personally I love the country) that is a stretch.

Gulltaggen 2011: Speaking during ‘Multilingual International Internet Marketing and Comms’ session

Posted by on April 5, 2011 No comments

I will be speaking at the ‘Multilingual International Internet Marketing and Comms’ session as part of the Gulltaggen 2011 Internet Marketing conference, to be held between 12th and 14th April.

Gulltaggen is the Nordic countries’ and Norway’s most important event for digital marketing, communication, innovation, leadership and creativity, and is by far the best arena for sharing competence, knowledge and networking. Read more »

Five Ways to Avoid Norwegian Prayer Syndrome

Posted by on March 28, 2011 No comments

Five Ways to Avoid Norwegian Prayer Syndrome

1. Make sure your content is relevant to your ad (ie. Are you  speaking the same language literally and figuratively on your site as in  your ad?)

2. Use your keywords on the page when possible

3. Keep your keywords in the main content of the page when using them

4. Make sure your page loads quickly

5. Show signs of trust on the landing page

What is it, this Norwegian Prayer Syndrom (or problem as some would call it)

Read about it here

Article in the annual Baidu Magazine

Posted by on March 28, 2011 No comments

An article by me was publised last Februar in the annual Baidu Magazine. The article was written in cooperation with Baidu’s marketing team and the SEMPO (Search Engine Marketing Organization) were I am on the board of directors. The idea behind the article was to give Chinese marketers an insight into the markets out side of China and how the Internet with focus on search and display was developing. Read more »

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