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Dell: Your Workforce as Social Brand Ambassadors

Speaker: Margo Smale Social Media Lead for EMEA Dell Margo Smale is the social media lead for EMEA Commercial at Dell. She is responsible for strategy and building presence in social media for Dell in EMEA. Margo works closely with both teams and individuals to incorporate social for listening and connecting with customers. Whether it’s…

Lenovo: Will Data Save the CMO?

Speaker: Ajit Sivadasan, Global head of Lenovo.com Marketing’s biggest challenge is “showing me the money”. Unstructured data is driving a significant portion of the overall data. It requires sophisticated and clever data analysts. Real-time decision making is the ultimate goal. Data is central to each and every interaction and will drive higher accountability and efficiency…

Heineken: Social Media Since 1873

http://vimeo.com/88144726

Speaker: Paul Daniel Tholen Social Media Manager Heineken Netherlands Paul Tholen heads up social media for Heineken Netherlands. This consists of both strategic and tactical planning on how to build up (and maintain!) an effective social/digital presence for HNL’s beer and cider brands. Paul’s mission is to make all marketing communication better through the learnings…

Nokia’s Digital Transformation

Speaker: Chris Schaumann, Nokia, VP of Digital Marketing & CRM All Media will be Digital. On any given day, you’re shown 5,000 ads. Global device sales have a huge increase and has been year-on-year since 2009. Now, you have to think about a “digital first” campaign which has taken too long to happen. Now we’re…

GEOX – 7 Days of Rain

Speakers: Richard Holley Digital Communications Manager Geox S.p.A. Richard is now leading the Digital Communications team for the premium Italian footwear brand Geox, where he is overseeing the brand’s integrated digital strategy. GEOX is known for its invention of the “shoe that breathes”, and has created a cult-like following in more than 100 countries with…

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