Author Archives: Jens

Internet consumer trends in Scandinavia

At Nordic eMarketing, one of our big goals right now is help even more companies to increase and strengthen their presence on the Scandinavian markets. We are therefore really excited about the latest report on digital media consumer behavior and trends in the Nordic and Baltic countries, from one of Scandinavia’s largest telecom providers, Telia Sonera.

The report divides digital media consumers up into four different categories, “tech parents”, “iToddlers”, “infomaniacs” and “IT high society”. The latest group is defined as the most important and influential one. The report even appoints the “IT high society” as the new “upper class” of digital media consumers.

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Airlines plan to increase Internet marketing in the recession

Despite trends in former recessions of decreased marketing, there are signs that many companies might keep their marketing efforts unchanged or even increased this time around.

For the airline industry which is traditionally very recession sensitive, this might be particularly true. The flight industry magazine, Airline Business, in its latest issue publishes the results of a survey conducted among 22 top level airline executives. The surveyed focuses on the airlines marketing directions and size of their marketing budgets for 2009. Interestingly, as much as 60 percent of the participating airlines claim that it is important to invest more in marketing during a recession, to stimulate demand. Read more »

Use the Internet, It’s 2009

Sometimes its good to be taken back a few steps and being reminded of the world that is inhabited by “normal” Internet users. Working professionally everyday with the Internet as a sales and marketing channel, easily makes you loose the perspective of those people. The people that are the end receivers of our clients messages and products.

Luckily though, an article in The Mail on Sunday on the 15th of February reminded me of the Internet reality that actually reigns out there outside of our office walls. Entitled “Millions lost by firms who ignore the net”, the article reveals that six out of ten British companies do not use the Internet to sell their products, even though they are quite happy to use the Internet to buy goods and services for their organizations. A survey on small businesses (up to 50 people) showed that four out of five use their website to showcase their goods rather than sell it. Even more surprising, 67 percent believed that they would not find customers online if they were to try. Considering the fact that 20 billion pounds was spent online during 2008, it feels safe to assume that they are wrong and that they are loosing out on considerable earnings by not incorporating the Internet as a serious marketing and sales channel. Read more »

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