Author Archives: Kristjan Mar

It’s time for the tourism industry to go green

Dear TripAdvisorThe power of digital: I recently saw an article on Icenews titled “Hotel sustainability TripAdvisor rating being pushed by Norwegian ecotourism campaign” and it got me thinking about the power that TripAdvisor actually has on environmental issues. (Update TripAdvisor seems to have come back and answered Icenews). Anyway, here are my thoughts:

With more and more of us flying across the globe to bask in the sun on some tropical beach, or take selfies in front of the Eiffel tower the burden on the environment from the tourist industry is becoming too much to ignore. We all like a holiday in luxury hotel don’t we, but at what cost? And how can we be responsible travellers, committed to minimising our carbon footprint? Read more »

Speaking at SASCon in Manchester

Global Search Engine Marketing BookI am on a panel of speakers during a session on running a European search campaign, where his will be sharing his knowledge and vast experience on the subject. Other speakers in this session will include Andy Atkins Kruger, CEO, WebCertainGroup; GJ Bramer, GJ Bramer Web en Organisatie; and Massimo Burgio, Founder, Global Search Interactive.

All people with great knowledge on the topic and I am excited to be a part of it. I will also be signing by book “Global Search Engine Marketing” at the SASCon Conference.

Looking forward flying over and being a part of this great 5 star show.

How do the Hreflang and Canonical tags help?

Google rolled out a solution for the problem that multiple language sites started facing due to Panda filter. This key was in the form of ‘hreflang’ and ‘canonical’ tags. This is Google’s way of telling site owners that they should use a regional subtag in their head tag for the website URL. This will help Google search crawlers to figure out the nature of content on each page and its relevance to a search performed. With these tags on websites, Google will comprehend that content on the site is truly intended for that region. Read more »

Speaking at SES San Francisco later this month

I will be speaking at the Search Engine Strategies San Francisco 2010 (SES).This is one of the leading search & social marketing event world wide and the agenda is looking great. The conference is in its 12th year and is organized by a advisory board and the leading online marketing publications ClickZ and Search Engine Watch. The topics I am taking on are bot dear to me, the one on Tuesday, August 17th is called “Digital Asset Optimization” and talks about using what the Internet gives you to market your services and products. The other is more in line with fast developing interest in online PR and is on 18th of August. This one is called Search, PR and the Social Butterfly and looks really promising.

Social Mention a real time search platform

I recently found this fantastic tool called Social Mention, a real time search platform.

Been playing around with it and found it to be really useful for several things but mostly to get a feel for the general buzz out there. The tools is limited when it comes to other languages out-side of English, but I am sure that it will be fixed as the tool develops.

I have tested their alert services and they work great take what Google does with their alerts little further adding sites and mentions that Google does not include. Their alert are however limited to only one delivery per day, while Google is quite dynamic and delivers material as it happens.

Verdict: Great tool, worth using and best of all it is free!