Author Archives: Olafur Kr. - Page 2

Photos from the SMX Stockholm

SMX StockholmThe SMX Sweden was brimming over with high profile speakers and managed to create quite a buzz. Everybody had something to offer to their audience during and after the event… after all it’s all about marketing! Andy started it up and Joost was having a blast (thanks for the compliment on our singing debut.) Zwicky wrote about a cool tool Dixon generously shared with us all. Mel enjoyed it soSMX Stockholm much he can’t wait to do it all over again. Internet Marketeers work hard and play hard as is evident in the images, meticulously filtered for incriminating evidence. Here’s 150 photos from the SMX Stockholm for your perusal. If you missed the show, the next SMX event is coming up in London next week. Kristjan Mar will be there on our behalf… sans camera!

Once upon a Page Rank

Most professionals in (internet) marketing have a tendency to assume that the biggest corporations must be using the best technique… Not always true!

Isn’t bigger better? Whether they confess it or not… Most professionals in my field are in one way or another chasing the big numbers when it’s about the elusive Page Rank. I won’t join the PR debate… At Nordic eMarketing we regard it as an indicator at best but we like big numbers as well as the next guy.

We have high ambitions for our clients and when formulating a strategy for one of them last December I jotted down the PR numbers of the top 11 from the 2006 Fortune Global 500 list. Two months later I noted that the 3rd largest company in the known Universe seemed to have fallen from grace… from PR8 to a measly 6.

Once upon a Page Rank

Knowing that Shell has run into troubles of this kind before: http://www.threadwatch.org/node/1334, and me being a good natured guy, I promptly sent their webmaster an e-mail, highlighting their predicament and offering to take the matter into our capable hands. The problem was not of a complicated nature really.

When I received a polite out-of-office reply offering a telephone number should my enquiry be urgent, I decided that my civic duty had been fulfilled and turned my attention to my paying customers. I did my PR comparison again last week and was happy to note that Shell had amended this little matter, no doubt due to my diligence on their behalf. It was my pleasure ;)

Daimler Chrysler however gets my reprimand this week! ‘Ello-‘ello-‘ello! What have we been up to? I haven’t investigated the matter at any depth yet but believe you me, you need a little help my friends. We are at the SMX Search Marketing Expo in Stockholm this week. If you’re there, find us. If you aren’t, send us an e-mail and we’ll be glad to look into the matter as soon as we return to busy Iceland.

Protecting you brand from competitors’ PPC

A couple of our clients have had competitors setting up PPC campaigns with Google, using their patented brands. For some it has taken months to stop this, having to go through the beaurocracy of Google. For if Google looks simple from the outside it most definitely is not so within, take my word for it. If you are having this kind of a problem, contact Google by all means. But remember to have at hand all the legal documents you need to prove that you are indeed the owner of the brand, Google will be calling for it.  Perhaps understandably, they can’t help you protect your brand unless you officially claim it.

Will there be life for WEB 0.0 stuff after WEB 2.0?

You can bet your life on it! Content will still be king and don’t you ever forget it! If your focus is on the technology you’re not seeing the forest for the trees. It’s all about information and if it is valid it works! Also remember that of the 1000.000.000.000.000s of websites out there, 99.9% are still static HTML sites and that’s not going to change any time soon. So all you web >1.0 snobs will still need to wait until real changes happen and when they do, it will still be about the information they are looking for… You had better supply it or someone else will, OR ALREADY HAS!

From web 1.0 to Web 2.0 in ten years… Is 3.0 really upon us?

Remember when Office was Office 95? In a couple of steps it became Office XP and now it is Office 2007, soon to be obsolete. All that time the Web was just the good old Web 1.0… Or was it?

It’s my belief that we have gone way past web 2.0 and throughout the years development has jumped faster than from 1 to 2 in the last 10 years or so. If that is not the case at least going from 1.002 to 1.035 and from there to 2.0 might it be that 2.0 is actually still just a part of 1.0 and we have reached something around 1.0345. Is everyone confused yet?

This all started with the appearance of PC’s, file systems, FTP , email and USENET . Then came SQL, Gopher, HTTP, Java, Flash and from there emerged AJAX and Mashups among other technologies, not to forget the little matter of the whole social spectrum and all that jass. Really, what’s the real development now? I mean Flash was a great addition and, giving us the option to do real interactive animations and so on, may have been the first step to 2.0.

What will the future bring us? Is it the Semantic Web, semantic databases as Tim Berners-Lee predicted? Will the web become “Machine readable”…intelligent even? Probably, but I belive that this will be more an integrated part of the whole. How? That’s for the “Nostradamuses” of the Ineternet world to predict and for the “Edisons” to show us.

I do agree that the web will continue to develop at a fast pace for the next year, but I am not sure that anything monumental will happen in the next two or three years and we should focus on mastering what we have.

It’s my feeling that we’re wasting too much energy trying to foresee what cards will be dealt in the future while we are not playing well enough with the hand we already have. The web 2.0 and web 3.0 are fad words and in fact have no actual meaning in the minds of most “experts”, let alone “regular people”.

Just when the marketing sector is learning the ropes with the internet as a marketing medium, do we really have to go and complicate it all by telling everybody that we have passed static sites? That everyone should be using Ajax and looking into social search?

At least I know what I’m going to do. There’s life in the old dog yet and I am going to bet on traditional Internet Marketing for at least the next year or so. Let’s still focus on the real world, because in real life the majority of “normal folks” aren’t inflicted with our constant desire to upgrade to the latest software. Most end users are not technically savvy and when we market our products and services on the internet we need to bear that in mind.