The SMX Sweden was brimming over with high profile speakers and managed to create quite a buzz. Everybody had something to offer to their audience during and after the event… after all it’s all about marketing! Andy started it up and Joost was having a blast (thanks for the compliment on our singing debut.) Zwicky wrote about a cool tool Dixon generously shared with us all. Mel enjoyed it so much he can’t wait to do it all over again. Internet Marketeers work hard and play hard as is evident in the images, meticulously filtered for incriminating evidence. Here’s 150 photos from the SMX Stockholm for your perusal. If you missed the show, the next SMX event is coming up in London next week. Kristjan Mar will be there on our behalf… sans camera!
Author Archives: Olafur Kr. - Page 2
Most professionals in (internet) marketing have a tendency to assume that the biggest corporations must be using the best technique… Not always true!
Isn’t bigger better? Whether they confess it or not… Most professionals in my field are in one way or another chasing the big numbers when it’s about the elusive Page Rank. I won’t join the PR debate… At Nordic eMarketing we regard it as an indicator at best but we like big numbers as well as the next guy.
We have high ambitions for our clients and when formulating a strategy for one of them last December I jotted down the PR numbers of the top 11 from the 2006 Fortune Global 500 list. Two months later I noted that the 3rd largest company in the known Universe seemed to have fallen from grace… from PR8 to a measly 6.
Knowing that Shell has run into troubles of this kind before: http://www.threadwatch.org/node/1334, and me being a good natured guy, I promptly sent their webmaster an e-mail, highlighting their predicament and offering to take the matter into our capable hands. The problem was not of a complicated nature really.
When I received a polite out-of-office reply offering a telephone number should my enquiry be urgent, I decided that my civic duty had been fulfilled and turned my attention to my paying customers. I did my PR comparison again last week and was happy to note that Shell had amended this little matter, no doubt due to my diligence on their behalf. It was my pleasure ;)
Daimler Chrysler however gets my reprimand this week! ‘Ello-‘ello-‘ello! What have we been up to? I haven’t investigated the matter at any depth yet but believe you me, you need a little help my friends. We are at the SMX Search Marketing Expo in Stockholm this week. If you’re there, find us. If you aren’t, send us an e-mail and we’ll be glad to look into the matter as soon as we return to busy Iceland.
A couple of our clients have had competitors setting up PPC campaigns with Google, using their patented brands. For some it has taken months to stop this, having to go through the beaurocracy of Google. For if Google looks simple from the outside it most definitely is not so within, take my word for it. If you are having this kind of a problem, contact Google by all means. But remember to have at hand all the legal documents you need to prove that you are indeed the owner of the brand, Google will be calling for it. Perhaps understandably, they can’t help you protect your brand unless you officially claim it.
You can bet your life on it! Content will still be king and don’t you ever forget it! If your focus is on the technology you’re not seeing the forest for the trees. It’s all about information and if it is valid it works! Also remember that of the 1000.000.000.000.000s of websites out there, 99.9% are still static HTML sites and that’s not going to change any time soon. So all you web >1.0 snobs will still need to wait until real changes happen and when they do, it will still be about the information they are looking for… You had better supply it or someone else will, OR ALREADY HAS!