Monthly Archives: August 2007

Looking for Internet Confrences around Scandinavia (and Iceland)?

SEMPO’s Sara Andersson has compiled a good list for Sweden at http://www.multilingual-search.com/conferences-in-sweden-this-autumn/17/08/2007/en/ and there are few here in Iceland. One on the Interface between Competition Law and Intellectual Property Law, maybe not 100% Internet but takes on license and related stuff, this one is in September http://www.nomos.is/.

Then there is one in October on “How Social Media is Changing Entertainment” more on that one can be found on Internet Marketing Conference site – eMarketing.is 

Let me know if you know of more

Great post on multilingual search marketing

Just saw this great post at the Top Rank Blog where Lee Odden takes a video interview with Andy Atkins Kruger, a fellow multilingual search marketing specialist.

“Search engine optimization in English provides substantial challenges for most companies, but what about SEO in 20 different languages?”

Reccomended read and view for everyone going multilingual on Internet marketing.

http://www.toprankblog.com/2007/08/ses-video-andy-atkins-kruger-webcertain/

Protecting you brand from competitors’ PPC

A couple of our clients have had competitors setting up PPC campaigns with Google, using their patented brands. For some it has taken months to stop this, having to go through the beaurocracy of Google. For if Google looks simple from the outside it most definitely is not so within, take my word for it. If you are having this kind of a problem, contact Google by all means. But remember to have at hand all the legal documents you need to prove that you are indeed the owner of the brand, Google will be calling for it.  Perhaps understandably, they can’t help you protect your brand unless you officially claim it.

Will there be life for WEB 0.0 stuff after WEB 2.0?

You can bet your life on it! Content will still be king and don’t you ever forget it! If your focus is on the technology you’re not seeing the forest for the trees. It’s all about information and if it is valid it works! Also remember that of the 1000.000.000.000.000s of websites out there, 99.9% are still static HTML sites and that’s not going to change any time soon. So all you web >1.0 snobs will still need to wait until real changes happen and when they do, it will still be about the information they are looking for… You had better supply it or someone else will, OR ALREADY HAS!

From web 1.0 to Web 2.0 in ten years… Is 3.0 really upon us?

Remember when Office was Office 95? In a couple of steps it became Office XP and now it is Office 2007, soon to be obsolete. All that time the Web was just the good old Web 1.0… Or was it?

It’s my belief that we have gone way past web 2.0 and throughout the years development has jumped faster than from 1 to 2 in the last 10 years or so. If that is not the case at least going from 1.002 to 1.035 and from there to 2.0 might it be that 2.0 is actually still just a part of 1.0 and we have reached something around 1.0345. Is everyone confused yet?

This all started with the appearance of PC’s, file systems, FTP , email and USENET . Then came SQL, Gopher, HTTP, Java, Flash and from there emerged AJAX and Mashups among other technologies, not to forget the little matter of the whole social spectrum and all that jass. Really, what’s the real development now? I mean Flash was a great addition and, giving us the option to do real interactive animations and so on, may have been the first step to 2.0.

What will the future bring us? Is it the Semantic Web, semantic databases as Tim Berners-Lee predicted? Will the web become “Machine readable”…intelligent even? Probably, but I belive that this will be more an integrated part of the whole. How? That’s for the “Nostradamuses” of the Ineternet world to predict and for the “Edisons” to show us.

I do agree that the web will continue to develop at a fast pace for the next year, but I am not sure that anything monumental will happen in the next two or three years and we should focus on mastering what we have.

It’s my feeling that we’re wasting too much energy trying to foresee what cards will be dealt in the future while we are not playing well enough with the hand we already have. The web 2.0 and web 3.0 are fad words and in fact have no actual meaning in the minds of most “experts”, let alone “regular people”.

Just when the marketing sector is learning the ropes with the internet as a marketing medium, do we really have to go and complicate it all by telling everybody that we have passed static sites? That everyone should be using Ajax and looking into social search?

At least I know what I’m going to do. There’s life in the old dog yet and I am going to bet on traditional Internet Marketing for at least the next year or so. Let’s still focus on the real world, because in real life the majority of “normal folks” aren’t inflicted with our constant desire to upgrade to the latest software. Most end users are not technically savvy and when we market our products and services on the internet we need to bear that in mind.

Market share of search engines in Europe

Just posted multilingual Search post titled “What is up with ASK? I must ask!” talking about the market share of search engines in Europe or should I say lack of it. Google just dominates and old dogs like ASK do not even make it to the list with litterly zero point zero marketshare, poor old Jeeves I must say.

Talking about WEB 2.1 or around that number

Found one of coolest webs I´ve seen in a long time, grocery price comparence web on steroids. I am not joking it’s really, really cool, but not only that it is useful and even better actually helps you save money and eat healthier. Imagine that!?

Here is a scenario, you’ve been using Colgate toothpaste since you started brushing, but now you feel that they are getting to expensive so what do you do you ask this online program to find you an alternative but you want to save minimum £5 a year and justify couple of more beers at the pub.

Not only does it do that it also finds the nearest supermarket selling the product and shows you a picture of it and if you like you can get it delivered to your dopr step.

A site worth checking out, to check out this grocery price comparence site go to www.myshoppingcart.co.uk and play around with it. If you are missing a zip code find one at Google Maps UK.

And I though everyone knew!

This post on the “Google Proxy hack” by Dan Thies at SEO Fast Start is a great reading, but I thought everyone knew? At my last SES confrence in London I sat down with fellow speakers and from what I can best remember ;-) this was among the thinks we talked about. But I also thought (as childish that can be) that nobody used it and Google would actually fix it sooner than later, but No, it seams not.

Read this post and learn:
http://www.seofaststart.com/blog/google-proxy-hacking

Just to be straight on this I have never used this, it’s a little like the gun in the Samurai world, you just don’t use it!

 Good stuff!

Shari Thurow gets a new site!

One of my best “internet marketing” friends has a new site, http://www.search-usability.com – Her new company is called Omni Marketing Interactive and is based in Elgin, Illinois. Shari is know to be a great “search engine friendly design” expert and has spoken about that among other on two confrences I have managed, the latest being the Reykjavik Internet Marketing Conference.

The Viking Valkyrja has just puplished the 2nd version of her book “Search Engine Visibility” and it should be out later this month. A must read for all search marketers.

Beware of blog burnout

Blogging was the beginning of social media marketing and I am starting to see the burn-out. The miss use of large brands is so obvious and I am really sorry that the puplic has not reacted in a stronger way.

here is a good pharagraph from Steve Rubel: “Social media is obsolete. It was a wonderful term for a long time, but it’s obsolete because there’s been a blending of worlds. … There once was a clear delineation between those who create content in the social sphere and the traditional media sphere. That’s gone.”

And large corporations as staring to use this to seed information

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