A recent study IndexTools has reinforced Microsoft’s claim that their paid search product converts much better than Google’s across a broad range of search verticals. The study was not a small one either, covering over 15 Million visitors from paid search, Indextools found that Microsoft Adcenter adverts converted into sales around 20% better than Google’s AdWords product.
There is a great article on this at Dixons Jones Receptional News Site.
You can also read about the Paid Search Study at the Visual Revenue site.
There is a load of search marketing related conferences coming in what is left of this year.
In the US there is AD:Tech in San Francisco on the 15th to the 17th of April, then there is Chris Sherman and Danny Sullivan with SMX Social at Long Beach California, they also have SMX Advanced in June in Seattle. Andy Atkins Krugers has a conference in the UK called the Internet Marketing Summit, that is in London on the 22nd of May. June 3rd – 4th there is a AD;Tech show in Miami Florida and yet another SMX series show now focused on Local and Mobile in San Francisco. In October this year you will find SMX again and now in New York, dates 6th – 8th of October, you can also find AD:tech in New York, but month later 3rd – 6th of November. Am I forgetting something? Yes, SES in San Jose California in August that is also a great show to see. If you want pls. feel free to add more to the list.
Recently I found occasion to reprimand Google for poor Icelandic spelling They promptly corrected the situation and what’s more, lately I’ve seen some indications that Google is tackling Icelandic Grammar! If true, my hat is off to Google. I always give kudos to someone that takes the time to learn our (beautiful but a little challenging) language which is spoken by only 300 thousand people!
Relatively free from outside influence for much of the ca. 1.100 years since Iceland’s discovery and settlement, icelandic has retained an inflectional grammar comparable to that of Latin or, more closely, Old Norse and Old English.
Unless search engines actively learn the language, Icelandic users have to accommodate for the search engine’s illiteracy by entering their searches in various cases, numbers, genders, tenses and then do it all over again with the definite article etc… I’ll spare you the gory details but believe me… I will be following Google’s learning progress with my fingers crossed. Moreover it’ll make my SEO work so much more effective. Welcome to the wonderful world of inflected languages.
The leader of Multilingual Search Marketing Andy Atkins Kruger of WebCertain is setting up a conference at the British Library, London. International Search Summit Programme looks great with a speaker line-up of such talent as Dixon Jones, Sante Achille a Multilingual Search news blog editor, Barry Lloyd from MakeMeTop and Michael Bonfils and not forgetting representatives of Xerox and Microsoft. Further information can be found at the International Search Summit web site.
For the register page go to www.internationalsearchsummit.com/register-now.html
Back from New York where I did a session called Managing PPC for Multiple Clients. The case was to help agencies or consultants in trying to juggle multiple clients and projects and I feel that we managed quite well. With a good line-up of speakers and a great moderator the session hit it’s mark, moderator David Szetela, CEO of Clix Marketing and speakers included me in behalf of Nordic eMarketing, Gregg Galletta, Director of Sales, IndustryBrains, Matt Van Wagner, President, Find Me Faster and Ken Yarmosh, Director of Search Technology for Clickable.
Exchanged a bottle of local vodka/schnapps with Matt Van Wagner who brought me a bottle of a very fine Vodka and instead a bottle of 8 year old Brennivin (Black Death). The highlight for me how ever was that my wife saw me speak for the first time.
Been doing research on Google and how it collects data and among other information we found was this blog, couple of good articles, http://mountainrunner.us/ict/ - read this blog post http://mountainrunner.us/2006/02/google.html
Google knows* what we search for and click over to, what we have on our desktop, what we click on, where we surf, what travels we book, whats news we read, what emails we send or read, what places we like to look at and now they could know our DNA. I really, really hope they do store my data in a secure environment, Google could potentially be a ticking privacy bomb.
“Google has the right to control the quality of the inputs, but at what point might Google become a public good? Or too big? Can it become too big? Might it become a new Common, in the traditional almost quaint notion? Charles Clover, writing in Internationale Politik, reminded me of Grotius’s Mare Liberum that established the ocean as a common and of John Selden’s refinement, Mare Clausum, establishing sovereignty over sea closest to its territory. ”
* Google products
Google Dekstop Search
Google News Alerts
Google WebMaster Tools
More tools here http://en.wikipedia.org/wiki/List_of_Google_products
Finally, to click out, I am referring a link to this cartoon http://google.blogspace.com/archives/000759 and if you want to search in peace try Scroogle – http://www.scroogle.org/
As you know we have written about Google and the mistranslations for the Google.is. Not only have they fixed that but also are getting much better at Icelandic than expected, very much so that we can see strong indications of Google starting to understand Icelandic and it’s grammar. We will be looking at this further, doing some tests and reporting back later with our findings. Kudos to the multilingual team at Google for showing our old Viking language the respect it deserves, we at Optimize Your Web forgive you the “Freysta gæfunar” and “leita á vefur” misspellings.
I will be speaking at the SES NY this week, the topic is huge “managing PPC for Multiple Clients” with me panelists will discuss industry best practices in Pay Per Click Account Management as well as geographical ad targeting, best use of ad spend per keyword, targeting competitive vs. niche keywords, and managing multiple clients while using multiple ad tracks. As I said a huge topic. The session is on the 19th at 16:00 and I look forward taking my twist on this topic.
Other speakers are:
Gregg Galletta, Director of Sales, IndustryBrains
Matt Van Wagner, President, Find Me Faster
Ken Yarmosh, Director of Search Technology, Clickable
And the moderator is David Szetela, CEO, Clix Marketing whom I never worked with before. Actually I have never done a seassion with any of the above gentleman but they all sound really professional and one has even asked me for the Icelandic Viking brandy, Black Death so ofcourse I bring a bottle :-)
I am attending and moderating a session (chairing) at the Digital News Affairs DNA 2008 and I am having a blast, started with a blast when Michael Rosenblum, President of RosenblumTV and the designer of current.com (Al Gores social network news site) talked about his view, you might say little black and white, but still not to be ignored. He talked about old media being a little like the Ice salesman before the arrival of the fridges, fine business until the refrigerators replaced them. The Internet being the refrigerators and the ice salesman the old type media. Then there was a session on “How to survive in the digital news age” chaired by Richard Gizbert and I must he did a great job tackeling a big topic “The future relationship between content, consumers and the media; what do modern news and content organizations need to do to succeed in the digital news age.” what I found lacking was though the role of pull versus push in regards of content gathering and how media like Reuters are dealing with localization, having in mind that only 30% of the Internet users speak English and even fewer have it as their mother language.