Monthly Archives: April 2009

The first public presentation of Wolfram|Alpha at Harvard Law School

Plans were announced this week for Stephen Wolfram’s first public presentation of Wolfram|Alpha. He’ll be giving a sneak preview of his computational knowledge engine at Harvard Law School on Tuesday, April 28. If you cannot attend the presentation in person, we invite you to participate in the live webcast. For more details, please visit: http://cyber.law.harvard.edu/events/2009/04/wolfram

Yahoo! Web Analytics on the fly

Yahoo! Web Analytics are going through huge changes and I am really excited what is on the horizon over the next months. The data migration is taking place from the old Indextools data-centre to the new Yahoo! Data-centre.

There are also some new YWA features on the horizon and am really hopeful that we will be seeing some of the promising Rubix features, that is more data mining options and if Yahoo! has inherited some of the old Indextools mentality I am hopeful that we will see some nifty enhancements to functionality based on feature requests from users.

On my wish-list is that we will see some light behavioural targeting options. Now I just need to hold my breath for couple of weeks and see what the future has stored for Yahoo! Web Analytics and my clients. You might want to follow up at the Blog of Dennis Mortensen http://visualrevenue.com/blog/ .

How does Internet traffic break down?

I was reading one of my favourite magazines WIRED (this year’s September version) and saw the following data on how traffic on the Internet breaks down. 45% is web traffic, must be HTTP and FTP, P2P has some 25%, Streaming has surprisingly low 8%, email has some 6%, VOIP has 3%, IP VPN has 3% and the rest 8% is other.

Now you know what causes internet traffic.

The Google new AdWords interface

Google has a new AdWords interface, it’s actually in a the Beta phases (as many things are at Google) but it look really promising. The best changes are how the campaign management has improved alot. Great work Google, looking forward using it.

What is Wolfram Alpha?

Wikipedia says “Wolfram Alpha differs from traditional search engines in that it does not simply return a list of results based on a keyword, but instead computes answers and relevant visualizations from a corpus of known information.”

Wolfram Alpha is a new search engine due to launch in May this year and the creators say that it will be as important to search in the furure as Google is now.

The engine is created by a British physicist and mathematician named Stephen Wolfram and can be found through this URL

www.wolframalpha.com. Wikipedia says the company is in the US and is called Wolfram Research, the Wolfram Alpha Seach Engine Blog can be found at this URL http://blog.wolfram.com/2009/03/05/wolframalpha-is-coming/, I am doing a little more digging as this sounds very interesting.

More later….

man, man, man, man manly man

Emarketer Survey Reports that gender, even more than race or ethnicity, is a distinguishing factor of Internet use, informing online behavior and attitudes.

“US men are in the minority online. Currently, 96 million males are Internet users, compared with 103 million females. But men visit more sites and stay longer than females.  They are search engine users and participate in all forms of social media, particularly videos. In addition, they are more mobile—avid users of laptops, wireless broadband connections and mobile phones. “

Now I might need to get an iPhone

Skype finally came out with their version for the iPhone, I have not downloaded it yet, but I need to that through the Application Store, the bst thing is that is is free, hope it works. This is great news for the user, but I am wondering what o2 will be saying in  the UK as they have the rights to sell the phone in the UK and are making their money out of the tariff, will they be loosing out? Know they are fighting Play.com on the SIM free phones Play is selling.

Google makes minor changes

Google has been tweaking their result pages, nothing much but still something that affects search results. One has to do with the text that comes with you search results and in this case Google is trying to show the true connection between the search results and the search phrase that you are using. The snippets are said to show more information in relation to your search term.

This is great when you are using more than three word search phrases. The main change has to do with the algorithm it self. According to Google the results should be more relevant to the search string you provide. How exaclly I am not sure.

Why it is important not just to open a PPC campaign

We recently worked for a client that wanted us to do a PPC campaign at Google for 3000 pounds, thee campaigns with several ad groups and run it for three or four weeks . The problem was that the campaign was actually not the three campaigns and couple of ad groups, this was four campaigns and some 20 ad groups with all its related keyword clusters. Read more »

Using user-friendly URLs for your web site

Often overlooked but important is the role of URLs, so going from yoursite.com/?pageid=123&sub12 to yoursite.com/our_services/ not only helps the user verbally say the URL but also the search engines to connect it to something meaningful.

This is even more important when you have product or service pages so going from a URL that looks like yourhotelsite.com/?hotelID123&city123 to yourhotelsite.com/reykjavik/hotel_plaza/ is not only better to communicate but also helps the search engines to connect the URL to search terms in this case Reykjavik and Hotel Plaza. Read more »

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