Author Archives: Optimize Your Web

About Optimize Your Web

Kristjan Mar Hauksson is the founder and director of search and online communications at Nordic eMarketing. The company specializes in multilingual online communications, organic search engine optimization, and marketing through several verticals such as tourism, finance, government, and pharmaceuticals. It helps companies gain international visibility online and to use the Internet as a communication channel; it also provides consultation in web content management systems and analytics solutions. Hauksson is on the board of directors of SEMPO, on the Advisory board for Bing Advertising and founded the Iceland SEO/SEM forum. He has been involved in developing Internet solutions since 1996, and involved in search engine optimization and marketing since 1997. He is a publish author on the topic of Internet Marketing and among other co-authored the acclaimed Global Search Engine Marketing.

Find more about me on:

Here are my most recent posts

Video: Reykjavik Internet Marketing Conference 2013

Posted by on May 17, 2013 No comments

Video summarizing the 10th annual Reykjavik Internet Marketing Conference 2013.

Some nice links:

http://www.huffingtonpost.com/craig-kanalley/reykjavik-internet-marketing-conference-2013_b_2956855.html

http://yarddigital.com/reykjavik-internet-marketing-conference/

http://www.forbes.com/sites/sap/2013/03/18/content-marketing-what-happens-in-iceland-doesnt-stay-in-iceland/

http://searchenginewatch.com/article/2256622/Winning-the-Search-Social-Game-of-Thrones-QA-With-Bings-Duane-Forrester

http://econsultancy.com/is/blog/62398-northern-lights-on-search-and-social-bing-google-twitter-and-dell-at-rimc13

http://www.holisticsearch.co.uk/2013/03/21/reykjavik-internet-marketing-conference-day-1/

http://www.holisticsearch.co.uk/2013/03/22/reykjavik-internet-marketing-conference-rimc13-day-2/

http://fusionstealth.com/2013/04/reykjavik-internet-marketing-conference-2011/

http://www.stateofsearch.com/event/reykjavik-internet-marketing-conference-2013/

Even more:

The State of Search & Social – #RIMC13

RIMC 2013: Tools of the Trade #RIMC13

The PC is Dead. Long Live Mobile… & the Tablet! #RIMC13

RIMC 2013: Site Architecture the Right Way – Shari Thurow #RIMC13

RIMC 2013: Duane Forrester – First Keynote #RIMC13

Infographics: Multilingual Development Process

Posted by on May 8, 2013 1 comment

I am often asked what is the right process for creating and distributing Infographs in an Multilingual Environment, the following process has in most cases worked liked wonders for us at Nordic eMarketing (NeM).

Infographie Processus de développement multilingue Infographics Multilingual Development Process Infografiken Multilingualer Entwicklung prozess

 

 

 

 

 

Brainstorming
After being briefed by the client, the NeM project team sits down and reviews the assignment. We might start with a set of ideas given to us by the client as the main guideline; however, we evaluate numerous possibilities in order to give the project that unique spark. Read more »

SEMPO Post: Opportunities in Global Search Engine Marketing

Posted by on May 3, 2013 No comments

SEMPO just posted on their blog an article about the opportunities in Global Search Engine Marketing and the common mistakes done by International Marketeers around the world. Though 63% of the searches done on Google are in English 70% of the queries generated on search engines across the world are not in English. Underlining the fact that Google is not the only search engine and the opportunity in Global is in understanding the the fact that “Translation is not a matter of words only: it is a matter of making intelligible a whole culture.” (Anthony Burgess) However when we look at most companies search engine marketing practices in global terms, they seem to have missed the obvious.

You can read the full Opportunities in Global Search Engine Marketing here

Global Search Engine Marketing Book

Canonical and Hreflang – Multinational and multilingual sites

Posted by on April 5, 2013 No comments

Great insights from an internal Google meeting about Canonical and Hreflang in regards of Multinational and multilingual sites.

Webmaster Central office hours about multinational and multilingual sites

Tools of the Trade: SEO

Posted by on March 7, 2013 No comments

SEO ToolsIn the SEO industry today, the problem is not lack of necessary tools, but rather which tools to be used in SEO. The answer is, “nobody can tell you”. And not because these tools are irrelevant but rather because these tools are not made with one size fits all principal. Thank god for that. The range of tools are available because there are a variety of business and within the same type of businesses, there are many approaches one takes towards company strategy, including search engine marketing. Read more »

Bing features Iceland on their front page

Posted by on January 31, 2013 No comments

Today Microsoft search engine Bing featured Icelandic waterfall Skógafoss on their front page. The waterfall is shown in it’s winter dress and looks fantastic. Thanks from Iceland BING!

Iceland featured on Bing

Key factors to Influence sharing – The Psychology of Sharing

Posted by on December 11, 2012 No comments

The Psychology of Sharing, how can you influence through sharing?

1. Appeal to consumers’motivation to connect with each other —not just with your brand
2. Trust is the cost of entry for getting shared
3. Keep it simple… and it will get shared… and it won’t get muddled
4. Appeal to their sense of humor
5. Embrace a sense of urgency

Getting your content shared is just the beginning, E-mail is still number one.

You can find the the New York Times Insights Research below

http://nytmarketing.whsites.net/mediakit/pos/

From the Archive – Inspired by Iceland Case Study

Posted by on December 7, 2012 No comments

Found this as I was going through my slides, this is from a session I did at SES New York called “Search, PR and the Social Butterfly ”.

Problem: Iceland is hit by a Volcano that halts most flight traffic and threatens tourism at a critical moment.
Solution: A multilingual multichannel strategy was created focusing on Google Universal. YouTube/Vimeo Videos were created, Facebook Fan and Like Pages and ad campaigns based on selected demographics, on top of that Twitter bursts and blog posts. The strategy among other was to attach Iceland to high profile brands and names such as John Lennon, Lonely Planet, CNN and general search phrases like music festival, travel destination and so on. Targeted phrases had close to ten million monthly searches. Read more »

Some great Reykjavik Internet Marketing Conference quotes and links

Posted by on December 3, 2012 No comments

“Reykjavik Internet Marketing Conference: An Extraordinary Experience“
Rand Fiskin – SEOMoz

„I loved the atmosphere, mood and networking at RIMC“
Massimo Burgio – Global Interactive

“Iceland is so beautiful and so different from anything else I have seen and experienced”
Mikkel DeMib – DeMib.com

“RIMC is one of those smaller conferences where you actually get to talk to most people and mingle more closely with the other speakers.”
Mikkel DeMib – DeMib.com

„Just WOW… Reykjavik Internet Marketing Conference #RIMC12“
Peter Handley – Director of SEO at theMediaFlow

Do Our Web Analytics Reveal the Complete Picture?

Posted by on November 30, 2012 No comments

Thoughts on “Dark Social” and related posts that have been surfacing lately.

Do Our Web Analytics Reveal the Complete Picture?

Looking upon the history of web, we realize that in its earliest stage, the web simply comprised pages of information that were linked to each other. The second stage of development saw the coming up of search engine crawlers that help you locate information on the web. Towards the end of 2003, the social networks started creating a buzz in the online world. What started as a medium for connecting with friends became a platform for sharing and spreading information. Facebook, Twitter, YouTube also turned into tools for digital marketing. To measure the actual results of these efforts, developers and engineers also created web analytic tools. Read more »

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