Charles Dowd interviewed at RIMC 2012.
Tag Archives: Facebook
Here’s a brief interview of Eli Pariser conducted earlier today at RIMC 2012.
The BlackBerry messenger crash that lasted for three days attracted a lot criticism on the social media. Sites such as Facebook and Twitter were replete with customer complaints and queries for resolution of the issue.
Millions of BlackBerry users worldwide were left in the dark with prolonged interruptions of their messaging service – the BBM and email capabilities. The problem spread from Europe to Latin America, Africa, Middle East, India and also to North America. The server problems had originated at Research in Motion (RIM)’s UK data center on Monday, October 10.
Research in Motion did release a statement blaming a “core switch failure within RIM’s infrastructure” but said nothing further on the continued problems.
The first speaker in this session is Icelandair’s Guðmundur A. Guðmundsson who begins with defining what a brand actually is. It is far more than a logo — and extends to staff attitude, telephone hold music and even what people are saying about you online.
From Icelandair’s point of view, what customers want is a brand with a clear promise which can also come through on their promises. Through social media, companies like Icelandair can broadcast their story like never before. Also due to social media, your brand is going to be defined and gain reputation online — whether or not it is led by you. That is why brands should take their online presence so seriously.
Sheryl Sandberg COO of Facebook gave a speech at the Consumer 360 conference claiming that Facebook could survive without email. She said “”In consumer technology, if you want to know what people like us will do tomorrow, you look at what teenagers are doing today, and the latest figures say that only 11% of teenagers email daily. So email (I can’t imagine life without it) is probably going away. So what do teenagers do? They SMS and increasingly they use social networking.”
The question is Could Facebook Even Survive Without Email?