I will be speaking at the Search Engine Strategies San Francisco 2010 (SES).This is one of the leading search & social marketing event world wide and the agenda is looking great. The conference is in its 12th year and is organized by a advisory board and the leading online marketing publications ClickZ and Search Engine Watch. The topics I am taking on are bot dear to me, the one on Tuesday, August 17th is called “Digital Asset Optimization” and talks about using what the Internet gives you to market your services and products. The other is more in line with fast developing interest in online PR and is on 18th of August. This one is called Search, PR and the Social Butterfly and looks really promising.

Reykjavik Internet Marketing conference is just around the corner with speakers from Ericsson, Bing/Microsoft, Anomaly, CCP games and Icelandair to mention few. In its 6th year the conference is going to be bigger than ever, attracting a wider audience on an international basis. The conference is accompanied by an Expo that lasts all weekend, Netið 2010 (roughly translates Internet 2010). Some 40 – 50 companies are expected to show their Internet related products and services.

You can get more information about RIMC 2010 at www.rimc.is

The book has been written by two authors; Gudmundur Arnar and yours truly Kristjan Mar Hauksson. Gudmundsson is an Economist from Acadia University in Canada, he graduated with an MBA from the University of Iceland. He has written numerous articles about business and marketing in magazines and papers in Iceland and is now the manager at Imarks, the union for marketers in Iceland. Now, Gudmundsson works in the marketing division of Icelandair.

I am the founder and main owner of Internet Marketing company, Nordic eMarketing.

The title of the book is Markaðssetning á Netinu,  which when translated into English means Internet Marketing. The book focuses on Iceland and the Icelandic market. For more information visit www.online.is

According to www.travelmole.com, the second global travel survey, 85 percent of travel companies are due to increase or maintain the same online marketing budgets for 2010, which promises to be a highly competitive year in the travel industry for internet marketing.

27 percent of the participated 227 companies including hoteliers, travel agents, tour operators and airlines expect online budgets to increase by up to 50 percent, as securing online bookings pushes for more advertising.The Travel Mole study revealed that overall 54 percent of the travel companies will be increasing their budgets to promote themselves online for 2010, while only 15 percent will be investing less. 84 percent believe that the role of SEO will be more than ever, the number one priority for 2010, in order to maintain or declare company presence on the ever increasing online community.

Social media marketing, as well as the use of original content translated into different languages to capture a wider market, is a top priority for more than half of the companies involved in the survey.

Reykjavik Internet Marketing Conference 2009 is on and is looking good, Rand Fishkin has started and is speaking about the challanges facing Internet Marketers. His slides will be available for Optimize Your Web Readers, just send us an email to info at optimizeyourweb.com and we will send them to you after the conference. This is valid to the 31st of March 2009 and we will send them out by the 3rd of April.

I never thought I would say it but come on Virgin Atlantic its 2008! This is one of the worst search engine optimising howlers I have seen on a company that has it all, It’s hip, cool and dynamic. The 404 shows a 200 in the header, with some 40 – 50 destinations only 195 pages are indexed at Google and some of them are’nt there, like this URL www.virginatlantic.com/lovinlondon/. The usage of Meta data and the title are little to none, “meta name=”description” content=”" . Look at this also: http://www.google.co.uk/search?hl=en&rlz=1T4SKPB_enIS255IS255&q=site%3Awww.virginatlantic.com&meta=

It’s not that I do not like Virgin, it’s just that I am so surpriced to see a modern company in a very competitive environment not using the Internet to it’s fullest.

And to add to this I can’t see that they are using any web analytics, what???