Just saw Paulo from Microsoft do a great presentation on the MSN PPC tool, the tool as before intergrades beutifully into Excel 2007 (not 2010 beta) and in minutes he gathered over 1000 very valuable keywords regarding flowers. Fantastic tool that can be found at letsearchmakeyousmarter.com (Microsoft Advertising Intelligence). Speaking at this session beside me are:

Thomas Bindl, SES Advisory Board & Founder & CEO, Refined Labs GmbH
Constance “Connie” Stack, VP, Sales & Marketing, WordStream
Paulo Maranhao, Search Media Strategist, Microsoft

The session was firmly moderated by Andrew Goodman, SES Advisory Board & Principal, Page Zero Media.

for more information on SES London goto their page

Next stop Search Engine Strategies New York