Rand Fishkin Keynotes
Welcome to today’s live blogging from the Reykjavik Internet Marketing Conference here on OptimizeYourWeb.
We are getting under way right away, as is often the way of things. The welcome speech from Ingvar Hjálmarsson was light and entertaining but now the keynote speaker Rand Fiskin is on stage.
He is starting with something of a summary of methods used in internet marketing: blogging, SEO, PPC and the like. Which of these channels is appropriate for me as a company?
Rand’s personal feeling is that Conversion Rate Optimization is the crème de la crème of internet marketing…despite the fact that he works in SEO. Landing Page Optimization is important in bumping up the conversion rate. In fact, a simple experiment SEOmoz conducted increased the CR from 1.8 to 2.2 – meaning several million dollars extra revenue per year.