Tag Archives: seomoz

Join SEMPO the Search Engine Marketing Organization and get stuff

For those thinking about joining SEMPO, they are giving those that do access to tools and services worth $2000. SEMPO yearly memberships are as low as $125 but you get some of the best tools of the trade as a bonus. Read more »

Nordic eMarketing puts in its two cents

The Search Engine Ranking Factors Survey, by Rand Fiskin and his team at SEOmoz, is a biannual study which often predicts future Google search algorithms with amazing accuracy and the results document is a useful tool for anyone in the internet marketing field.

This year our own Kristjan Mar Hauksson was chosen to be a part of the group of 100 leaders in organic search engine optimization around the world to take part in the Survey.

Kristjan was included for his specialisation in Internet marketing and online reputation management and communication.

Inclusion in the survey is a small but pleasant recognition for Kristjan and Nordic eMarketing. It comes as unofficial (and unverifiable!) proof that the company is one of the hundred global leaders in its field.

Rand Fishkin Keynotes

reykjavik-internet-marketing-conferenceWelcome to today’s live blogging from the Reykjavik Internet Marketing Conference here on OptimizeYourWeb.

We are getting under way right away, as is often the way of things. The welcome speech from Ingvar Hjálmarsson was light and entertaining but now the keynote speaker Rand Fiskin is on stage.

He is starting with something of a summary of methods used in internet marketing: blogging, SEO, PPC and the like. Which of these channels is appropriate for me as a company?

Rand’s personal feeling is that Conversion Rate Optimization is the crème de la crème of internet marketing…despite the fact that he works in SEO. Landing Page Optimization is important in bumping up the conversion rate. In fact, a simple experiment SEOmoz conducted increased the CR from 1.8 to 2.2 – meaning several million dollars extra revenue per year.

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