It is just over a month until the book I am co-authoring with Anne Kennedy “Global Search Engine Marketing: Getting Better International Search Engine Results” is koing to be published. The publisher Que Biz-Tech is has a D-day in this Paperback next month on the 16th of February and it looks as we are going to make it.

It’s like having a baby and I should know I have five :-)

Looks like we are getting there, finally – The book I am co-authoring with Anne Kennedy is on Amazon and the date is set. The book is published by Que Biz-Tech and is called “Global Search Engine Marketing: Getting Better International Search Engine Results“. The description is as follows:

“For companies that operate internationally, English-only, U.S.-centric search programs leave far too many customers behind. Marketing through search engines to non-English-speaking customers outside North America has become essential, but it presents complex and unfamiliar challenges.

Now, for the first time, there’s a complete and practical guide to succeeding with global search marketing. In Global Search Engine Marketing, two leading experts bring together proven solutions to all the issues marketers will encounter – from culture and communication to technology and law. The authors cover all this, and much more:

” Understanding key cultural and behavioral differences, including the surprising local differences in how people search ” Crafting online marketing campaigns that reflect local cultures ” Selecting the right search media in each market – including markets where Google doesn’t dominate ” Achieving higher rankings in search engines around the world ” Organizing effective global pay-per-click search marketing campaigns ” Optimizing online press releases and other content for global search media ” Leveraging non-U.S. social media tools and platforms ” Optimizing mobile sites and apps for worldwide audiences ” Using web analytics to track key performance indicators (KPIs) in multilingual/multicultural campaigns – even if you don’t speak the language”

The book has been written by two authors; Gudmundur Arnar and yours truly Kristjan Mar Hauksson. Gudmundsson is an Economist from Acadia University in Canada, he graduated with an MBA from the University of Iceland. He has written numerous articles about business and marketing in magazines and papers in Iceland and is now the manager at Imarks, the union for marketers in Iceland. Now, Gudmundsson works in the marketing division of Icelandair.

I am the founder and main owner of Internet Marketing company, Nordic eMarketing.

The title of the book is Markaðssetning á Netinu,  which when translated into English means Internet Marketing. The book focuses on Iceland and the Icelandic market. For more information visit www.online.is