Category Archives: conferences - Page 3

International Search Summit in London next week

Posted by on November 11, 2009 No comments

I am speaking at the International Search Summit in Lonon next week. The summit is hosted by WebCertainand is a search marketing event with a difference – a focus on multilingual and international search. All of the sessions at the Summit have a global approach and look at the issues affecting online marketers when they are running campaigns in multiple languages and countries. The session I am talking at is “Using Online PR for Links”.

See you in London – http://www.internationalsearchsummit.com/overview-nov-09.html

Back from SMX Stockholm and SMX New York

Posted by on October 13, 2009 No comments

Both search engine marketing programs were in my opinion great events giving insight into the world of Internet Marketing, in New York I moderated two sessions, one on in-house SEO and another on Amazing PPC Tactics. Both really good sessions. At the SMX NY I also talked at a really interesting session called “Iran & Michael Jackson: What Marketers Can Learn From How Consumers Search For Current Events” were I took the United Airlines emergency landing case study, reaction of journalists and other stakeholders and how we maped the news about this happening throughout the internet. Read more »

Winning Formulas To Maximise The Potential Of Twitter

Posted by on October 12, 2009 No comments

Sitting here at the SMX Stockholm and just got this email:

“With an increasing number of people turning to Twitter, are you maximising the endless possibilities that it has to offer your brand? Do you know how to practically use Twitter to your advantage? Capitalise on the hype behind Twitter and gain a ‘how to’ guide on making the most out of this platform to successfully reach your target audience, whilst unlocking the cash value of tweeting.”

Yes, sir – This is what I get into my inbox. They are offering me to go to this conference, should I?

What happened to Internet Marketing Ninjas?

Posted by on October 12, 2009 No comments

I am here at SMX Stockholm, went to the internetmarketingninjas.com site and fot this: “We are no longer offering the Internet Marketing Ninjas program“. The Ninjas are used by many for Link-building research but they are now closed. I tried to look into it but I could not find out why, so if you know pls. post.

Other tools that are still open for those that used to have Marketing Ninjas as their tool, are SEOmoz, Yahoo! Site Explorer and MAjestic SEO to mention some.

SMX Stockholm 2009 draws near

Posted by on August 27, 2009 No comments

One of my favourite conferences and locations of such events is the SMX in Stockholm, it’s not only a great event and Stockholm is also a city well worth visiting, with the old charming town and the river running through it.

The conference is great, it is small (200 – 300 people) and of very high quality. This means that you are close to the speakers, have more access and in my experience get the value needed to justify the effort. Read more »

Looking for speakers for RIMC 2010 – more at www.rimc.is

Posted by on August 3, 2009 No comments

We are starting to look for speakers for our annual Reykjavik Internet Marketing Conference, held in March next year. The conference has atracted some great speakers like Chris Sherman, Anne Kennedy, Bill and Motoko Hunt, Andy Atkins Kruger, Dixon Jones, Shari Thurow, Adam Lasnik, Mel Carson, Rand Fiskin and Dennis Mortensen. See more information about the event at www.rimc.is and if you want to be in the pool of speakers let me know by sending an email to kmh [at] nordicemarketing – COM.

On my way back from a really successful SES in NY

Posted by on March 26, 2009 No comments

Saw some great session and did couple my self one on the basics of link-bulidning and one on Online Reputation Management and PR.
The earlier was done with six speakers sharing the session, three from agencies and three from the search engines. In this case Microsoft, Yahoo and ASK. Read more »

Reykjavik Internet Marketing Conference Warp-up

Posted by on March 20, 2009 No comments

The final session of the day is the wrap-up and case studies chaired by Rand Fiskin. It is going to be a dissection of five websites of conference attendees, from a technical point of view to see what’s great and what’s not.

 

And the panellists are in tough mood and not going to pull any punches.

 

This particular session is not particularly bloggable, partly because it’s a fast paced chat and partly because some of the website owners may not want their sites trashing outside of this room! Read more »

Case Studies and Success Stories and is chaired by Kristjan Mar

Posted by on March 20, 2009 No comments

The penultimate conference session today is called Case Studies and Success Stories and is chaired by Kristján Már.

Óli Kr Ólafsson from Nordic eMarketing takes the podium first. He talks about an example of an Icelandic car dealership which tried not to shoot a small bird with a cannon. More targeted approach is cheaper and better.

Nordic ePR’ed the site with great effect. But simultaneously to the rise in traffic was a great increase in return visitors too.

The ePRs from the car company appeared on Nordic’s own news website which was experiencing a huge jump in traffic due to the banking crisis. It’s a case of using negative attention to push positing information. Read more »

Site Usability and Accessibility, moderated by Anne Kennedy

Posted by on March 20, 2009 No comments

Site Usability and Accessibility is next, moderated by Anne Kennedy from Beyond Ink. And Shari Thurow is the speaker from Omni Marketing.

She begins by asking where we would be without the search engines. The answer is we would be a bit screwed, frankly.

What is website usability? It’s not quite what people think it is. It’s not about personal opinion, not even your SEO people’s opinion. It’s only about your users.

Find out why people do what they do on your site and how. Can they achieve their desired goals, how easily and how quickly? How easily can people who’ve never been there before use the site? Read more »