Digital asset optimization beyond search – Next Generation SEO
Companies in most cases have from many digital assets that they can play with when communication their message online, simple things as annual reports in PDF’s and Power Point presentations can be optimized and made visible through either own sites and/or such services as Slide Share.
Images from the last product launch can play an essential role on Google Image search and manuals in word can lower the load on support. Not forgetting social media such as Facebook, Twitter, the Company blog, Digg and Sphinn to mention few.
Implementing Digital Asset Optimization helps the search engines notice all your online content and everything from file names to meta-tags and HTML files to PDF files and Image labelling through Google Webmaster tools plays a role when it comes to holistic usage of the Internet as a marketing and communication channel.
I will be talking about this topic a the upcoming SES San Francisco.
Facebook closes access to Jón Gnarr the Mayor of Reykjavik
After being elected the Mayor of Reykjavik, Iceland opened up a Facebook account to report his daily activites. This week he published a video mixing together a Rick Astley and Nirvana video. It seems that Facebook does not like the Mayors mix of the two songs or Rick Astley is a special favourite of Facebook. It looks as Jon Gnarr needs to open up a new account and start from scratch.
@optimizeyourweb
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- Yahoo Web #Analytics, the best kept secret in #internet #marketing and it is free. Ping me for your free account ..more
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