Successful Reykjavik Internet Marketing Conference 2011 over. We had close to 300 guests from some 10 countries and they got see some great speakers from Facebook, YouTube, Bing, Wall Street Journal, SAP, Hotels.com, Boats.com, First House and Icelandair to name few. See you next year at RIMC 2012.

A short introduction to the Reykjavik Internet Marketing Conference held in Iceland every year. This year there are speakers from Facebook, Bing, Hotels.com, Wall Street Journal, Icelandair, AOL, SAP, Boats.com YouTube and more.

For more information about the Conference go to www.rimc.is/en/

Anne Kennedy founder of the US based Beyond Ink will be speaking next Wednesday on Social Media Marketing, focusing on Facebook. Other speakers are Gisli Brynjolfsson from design agency Hvitahusid and Sindri Bergman from Digital and Sons. This is a morning session that lasts from 08:30 to 10:10. Session moderator is Kristjan Mar Hauksson from Nordic eMarketing. The event is held in cooperation between Nordic eMarketing and Hvitahusid and is to address social media tactics and strategies, both locally and Internationally. The event is by invitation only and there are limited seats.

Companies in most cases have from many digital assets that they can play with when communication their message online, simple things as annual reports in PDF’s and Power Point presentations can be optimized and made visible through either own sites and/or such services as Slide Share.

Images from the last product launch can play an essential role on Google Image search and manuals in word can lower the load on support. Not forgetting social media such as Facebook, Twitter, the Company blog, Digg and Sphinn to mention few.

Implementing Digital Asset Optimization helps the search engines notice all your online content and everything from file names to meta-tags and HTML files to PDF files and Image labelling through Google Webmaster tools plays a role when it comes to holistic usage of the Internet as a marketing and communication channel.

I will be talking about this topic a the upcoming SES San Francisco.

After being elected the Mayor of Reykjavik, Iceland opened up a Facebook account to report his daily activites. This week he published a video mixing together a Rick Astley and Nirvana video. It seems that Facebook does not like the Mayors mix of the two songs or Rick Astley is a special favourite of Facebook. It looks as Jon Gnarr needs to open up a new account and start from scratch.