Looks like we are getting there, finally – The book I am co-authoring with Anne Kennedy is on Amazon and the date is set. The book is published by Que Biz-Tech and is called “Global Search Engine Marketing: Getting Better International Search Engine Results“. The description is as follows: Read more »
Category Archives: Google
Trends in Digital Advertising Market
Posted by Optimize Your Web
on November 2, 2011
No comments
The popularity of Internet as a medium of communication and source of information has surged in the recent years and this has also affected the use of digital marketing to woo customers. Businesses today are using a variety of digital distribution channels to reach their customers in a timely, relevant, personal and cost effective manner. Direct emails, Facebook, Twitter, and the apps on smartphone and digital tablets are some of the channels in which brands are effectively connecting with customers. Read more »
Quality Score – Fair and Just
Posted by HaukurJarl
on August 11, 2011
3 comments
I recently read a book about Quality Score entitled Quality Score in High Resolution by Craig Danuloff. The book really shed light upon the different factors that influence Quality Score calculations. This made me realize that there are currently an endless number of amature and professional blog posts that have created a lot of confusion in this area. This confusion appears to have led account managers, amatures and experts, to the conclusion that Quality Score is the enemy; however, this is not the case.
Quality Score is Google‘s way of helping the good and punishing the bad. It serves as a motivation for advertisers to create well organized and honest PPC campaigns, ensuring that there is more to online auctions than just over bidding. Read more »
Is Organic Search Cannibalized by Paid Ads?
Posted by Optimize Your Web
on August 7, 2011
No comments
I was reading an interesting article the other day on why companies advertise their own brand items when they are already ranked no.1 for those items. It is during the course of my reading that I finally got some insight on whether paid search advertisements cannibalize traffic from their corresponding organic listings for the very same keywords. Read more »
Google confuses Iceland and Japan
Posted by Optimize Your Web
on May 19, 2011
1 comment
Sometimes you see strangest things on Google,like the screen shots I am showing here. When searching Iceland news on Google I found some good sites but in the advertising column Google was as they often do suggesting related results. In this case some material on Japan, the similarity between Iceland and Japan is however not much. We both like Whale meat and both countries are Islands.
We are used to Google confusing Iceland to Ireland, but Japan (personally I love the country) that is a stretch.
Five Ways to Avoid Norwegian Prayer Syndrome
Posted by Optimize Your Web
on March 28, 2011
No comments
Five Ways to Avoid Norwegian Prayer Syndrome
1. Make sure your content is relevant to your ad (ie. Are you speaking the same language literally and figuratively on your site as in your ad?)
2. Use your keywords on the page when possible
3. Keep your keywords in the main content of the page when using them
4. Make sure your page loads quickly
5. Show signs of trust on the landing page
What is it, this Norwegian Prayer Syndrom (or problem as some would call it)
Article in the annual Baidu Magazine
Posted by Optimize Your Web
on March 28, 2011
No comments
An article by me was publised last Februar in the annual Baidu Magazine. The article was written in cooperation with Baidu’s marketing team and the SEMPO (Search Engine Marketing Organization) were I am on the board of directors. The idea behind the article was to give Chinese marketers an insight into the markets out side of China and how the Internet with focus on search and display was developing. Read more »
Successful Reykjavik Internet Marketing Conference over
Posted by Optimize Your Web
on March 15, 2011
No comments
Google Translate Turns LaLaLaLaLa into Bjork
Posted by Optimize Your Web
on January 10, 2011
2 comments
Google Translate is fantastic and ever developing service provided by Google. My staff sometimes finds things that are to say the least strange. This is one is a good sample; when you translate from English to Icelandic the “words” Lalalalala (five times) Google will translate it as Bjork, the famous Icelandic singer. Not sure where they pull this from (maybe some funny Icelanders contributing and having fun while they are at it), but being an Icelander I can say for sure Lalalalala does not translate Björk.
Reykjavik Internet Marketing Conference Intro Video
Posted by Optimize Your Web
on January 2, 2011
No comments
A short introduction to the Reykjavik Internet Marketing Conference held in Iceland every year. This year there are speakers from Facebook, Bing, Hotels.com, Wall Street Journal, Icelandair, AOL, SAP, Boats.com YouTube and more.
For more information about the Conference go to www.rimc.is/en/