Google announces a new AdWords trademark policy
“After September 14 2010, Google will not prevent use of trademarks as keywords in the affected regions, advertisers will be able to complain about the selection of their trademark by a third party if they feel it leads to a specific ad text which they feel confuses users as to the origin of the advertised goods and services. Google will then conduct a limited investigation and if we find that the ad text does confuse users as to the origin of the advertised goods and services, we will remove the ad.”
From 14 September 2010, Google will no longer be monitoring or restrict keywords for ads served to users in the regions listed here, in response to trademark complaints.
This change will bring their procedure in line with their current approach to keywords in the U.S., Canada, the UK, Ireland and most of the rest of the world.
Successful PPC campaign for a small Car Rental
The Nordic eMarketing team recently launched a new Pay Per Click campaign for the family-owned Icelandic car rental agency, Glacier Car Rental; which has already proven to be a huge success for both parties.
"We had to make those travelling to Iceland aware of us, instantly. And with Nordic eMarketing, this is exactly what happened," said Hallfreður Emilsson, Co-owner and Marketing Manager at Glacier Car Rental.
Through Google Adwords, Glacier was able to penetrate the online marketing space within several hours, "Google boosted orders through our website by over 90%, and there is still visible growth," commented Hallferður.
"We are really happy with the results of this campaign," explained Haukur Jarl Kristjánsson, Project Manager and PPC Specialist at Nordic eMarketing. "Especially because this is a small, local car rental agency with very personal services, and does not have the power of the big brands behind it."
Click on the following link to see this PPC case study on successfull PPC campaigns and to view other successful PPC campaigns with Google AdWords click here
Should you serve Googlebot content-only (cloak) pages optimized for load speed?
Matt Cutts says "Nooooooo" and wishes he could come through the screen and press your ESC key and Ctrl C and Break, funny guy :-) (he actually is).
What I how ever heard was that they are using other means that the Googlebot to look at sites and evaluate the page speed, what he does not say. I also believe that when Google comes in it's not downloading all the images and javascripts, CSS and so on, Googlebot looks at the content so having good HTML might actually be more important than cloaking content.
According to Mr. Cutts the bottom line is that if you do serve Google one type of content and the user other, it's cloaking and the "Noooooo" was for that reason. So don't serve Googlebot content-only (cloak) pages optimized for load speed.
Has Google found a way to fix the Google gap?
Looks as missed hits may be a thing of the past as Google is bringing in a new version of their analytics code that loads at the top of the page, not at the bottom. This should help marketers understand the gap between what Google reports as clicks in their PPC/AdWords campaigns. The code will be placed as the Body tag opens in the HTML instead in the bottom as it closes.