A short introduction to the Reykjavik Internet Marketing Conference held in Iceland every year. This year there are speakers from Facebook, Bing, Hotels.com, Wall Street Journal, Icelandair, AOL, SAP, Boats.com YouTube and more.
For more information about the Conference go to www.rimc.is/en/
If you’re only targeting certain countries in Eastern Europe and Asia this might come as a great news, you can create a longer text ad in Google now. These longer text ads are supported when targeting countries like Russia, Japan and China.
| Earlier settings | New settings | |
| Title | 25 letters / 12 characters | 30 letters / 15 characters |
| Ad copy line one | 35 letters / 12 characters | 35 letters / 12 characters |
| Ad copy line two | 35 letters / 12 characters | 35 letters / 12 characters |
| Display URL | 25 letters |
Longer text ads can contain up to 30 characters in the title and 76 characters in the rest of the ad text. For the display URL, standard character limits still apply.
You can create a longer text ad from the Ads tab if if you target only locations listed above.
Google Instant search – This Video tells it all. This is from the Google Instant Launch Event at the San Francisco’s Museum of Modern Art.
“After September 14 2010, Google will not prevent use of trademarks as keywords in the affected regions, advertisers will be able to complain about the selection of their trademark by a third party if they feel it leads to a specific ad text which they feel confuses users as to the origin of the advertised goods and services. Google will then conduct a limited investigation and if we find that the ad text does confuse users as to the origin of the advertised goods and services, we will remove the ad.”
From 14 September 2010, Google will no longer be monitoring or restrict keywords for ads served to users in the regions listed here, in response to trademark complaints.
This change will bring their procedure in line with their current approach to keywords in the U.S., Canada, the UK, Ireland and most of the rest of the world. Read more »
The Nordic eMarketing team recently launched a new Pay Per Click campaign for the family-owned Icelandic car rental agency, Glacier Car Rental; which has already proven to be a huge success for both parties.
“We had to make those travelling to Iceland aware of us, instantly. And with Nordic eMarketing, this is exactly what happened,” said Hallfreður Emilsson, Co-owner and Marketing Manager at Glacier Car Rental.
Through Google Adwords, Glacier was able to penetrate the online marketing space within several hours, “Google boosted orders through our website by over 90%, and there is still visible growth,” commented Hallferður.
“We are really happy with the results of this campaign,” explained Haukur Jarl Kristjánsson, Project Manager and PPC Specialist at Nordic eMarketing. “Especially because this is a small, local car rental agency with very personal services, and does not have the power of the big brands behind it.”
Click on the following link to see this PPC case study on successfull PPC campaigns and to view other successful PPC campaigns with Google AdWords click here
Matt Cutts says “Nooooooo” and wishes he could come through the screen and press your ESC key and Ctrl C and Break, funny guy :-) (he actually is).
What I how ever heard was that they are using other means that the Googlebot to look at sites and evaluate the page speed, what he does not say. I also believe that when Google comes in it’s not downloading all the images and javascripts, CSS and so on, Googlebot looks at the content so having good HTML might actually be more important than cloaking content.
According to Mr. Cutts the bottom line is that if you do serve Google one type of content and the user other, it’s cloaking and the “Noooooo” was for that reason. So don’t serve Googlebot content-only (cloak) pages optimized for load speed.
Looks as missed hits may be a thing of the past as Google is bringing in a new version of their analytics code that loads at the top of the page, not at the bottom. This should help marketers understand the gap between what Google reports as clicks in their PPC/AdWords campaigns. The code will be placed as the Body tag opens in the HTML instead in the bottom as it closes.