Archive for category Internet Marketing
77% of all Internet users read blogs
Posted by Optimize Your Web in Google, Internet Marketing, Social Search, Social media on March 5th, 2010
According to the blog search engine Technorati, around 77% of active Internet users read blogs; ComScore claims this figure to be around 346 million people. However, if Internet World Stats makes any sense this figure should be close to 1.3 billion and the percentage of active users should be closer to 20% rather than 77% if ComScore is correct.
Either way it’s a big number! The bottom line is that everything is being talked about and companies deciding not to take part in the talk need to at least listen and react.
Twitter to start an advertising program this spring
Posted by Optimize Your Web in Affiliate Marketing, Google, Internet Marketing, Pay Per Click, Social Search, Social media on March 5th, 2010
Twitter social 
networking and blogging messages are known as tweets messages. These tweets posts are text based statements consisting of up to 140 characters, displaying related searches on Twitter.
Twitter users are twitting on news, education, political campaigns and simple daily things one wants to share with others. Twitter usage is on the rise with around 74.000.000 users in January 2010 worldwide; a sharp 8% rise from December 2009.
Internet Marketing Conference, Reykjavik Iceland
Posted by Optimize Your Web in Conferences and Expos, Internet Marketing, Microsoft, Nordic eMarketing, RIMC, Reykjavik Internet Conference, Seach Engine Optimization, Technology, Web Optimization, conferences on March 2nd, 2010
Reykjavik Internet Marketing conference is just around the corner with speakers from Ericsson, Bing/Microsoft, Anomaly, CCP games and Icelandair to mention few. In its 6th year the conference is going to be bigger than ever, attracting a wider audience on an international basis. The conference is accompanied by an Expo that lasts all weekend, Netið 2010 (roughly translates Internet 2010). Some 40 – 50 companies are expected to show their Internet related products and services.
You can get more information about RIMC 2010 at www.rimc.is
Nielsen Company announce top U.S Search Providers
Posted by Optimize Your Web in Google, Internet Marketing, Social Search, Yahoo on February 23rd, 2010
The American marketing and advertising research company, Nielsen, provides an up-to-date understanding of consumers and markets worldwide with the Top U.S. Search Providers report for January 2010.
The total number of web searches conducted during January 2010 was 10,272,099. Nielsen Online estimated a total of 8.1 billion web searches in comparison to November last year, which also indicated a 9.6% increase in overall web searches during the same month in 2008. Read the rest of this entry »
Yahoo! and Microsoft announce their Search Alliance
Posted by Optimize Your Web in Internet Marketing, Microsoft, Social Search, Social media, Yahoo on February 22nd, 2010
As Microsoft and Yahoo! have now received regulatory clearance to form the Yahoo! and Microsoft Search Alliance in the USA and the European Union they can now offer more reach to potential customers offering a search ad inventory from both the Yahoo! and Microsoft networks.
The combined audience of Yahoo and Microsoft is over 150 million searchers in the U.S and some 577 million searchers worldwide so there is much to be gained through this joined venture.
Search Engine Optimization is not a legitimate form of marketing
Posted by Optimize Your Web in Internet Marketing, Seach Engine Optimization on January 19th, 2010
Derek Powazek says that Search Engine Optimization is not a legitimate form of marketing. It should not be undertaken by people with brains or souls. If someone charges you for SEO, you have been conned. He is titled author, designer and troublemaker, I am gona write this statement on the troublemaker part I am also going to write this statement on the realization after reading his post that he does not seem to know much about SEO and what it is all about, it’s not only for viagra and poker sites.
I really like this paragraph “Occasionally a darkside SEO master may find some loophole in the Google algorithm to exploit, which might actually lead to an increase in traffic. But that ill-gotten traffic gain won’t last long. Google changes the way it ranks its index monthly (if not more), so even if some SEO technique worked, and usually they don’t, it’ll last for a couple weeks, tops.” I really love this guy!
You can read his post here http://powazek.com/posts/2090
Should one get into Google’s real-time results?
Posted by Katya in Google, Internet Marketing, New Technology, Real Time Search, Seach Engine Optimization, Social Search, Social media, Web Optimization on January 8th, 2010
On 7th December of 2009, Google launched real-time search results into search pages but what do these real-time results look like? Google search page results update currently discussed topics from social network sites such as Facebook, Twitter, MySpace, FriendFeed, Jaiku and Identi.ca just as they are happening.
How Google chooses the real-time results or finds out which posted messages are true is yet unknown. However, there are some things one can do. Google analyzes the content from blog posts, tweets etc. to verify the value and the quality of the posted message to place the real-time results and avoid anything that looks like spam. Later on the collected text will be used to update page rankings for every contributing user. Read the rest of this entry »
Comparing Google Analytics and Yahoo Web Anlytics
Posted by Optimize Your Web in Google, Internet Marketing, Yahoo Web Analytics on December 7th, 2009
Been looking at a way to compare Google Analytics and Yahoo Web Analytics and was pointed towards a post at Insightr. Little bit like them my company helps clients using various analytics tools and like them we are constantly being asked about the difference between them.
Nordic eMarketing has been working with Google Analytics for a long time as well as being a pioneer member of the Yahoo Web Analytics Consultant Network (YWACN), we were a part of the first patch selected. Our Analytics clients use a mixture of Google Analytics, Omniture Site Catalyst, WebTrends, Teljari (Local player) and Yahoo Web Analytics, with the majority of new businesses adopting either GA or YWA.
Here is a great article on this matter, Should you go Google or Yahoo?
85 percent of travel companies make SEO the number one priority for 2010
Posted by Katya in Affiliate Marketing, Internet Marketing, Seach Engine Optimization, Social media, Web Optimization, multilingual marketing on November 19th, 2009
According to www.travelmole.com, the second global travel survey, 85 percent of travel companies are due to increase or maintain the same online marketing budgets for 2010, which promises to be a highly competitive year in the travel industry for internet marketing.
27 percent of the participated 227 companies including hoteliers, travel agents, tour operators and airlines expect online budgets to increase by up to 50 percent, as securing online bookings pushes for more advertising. Read the rest of this entry »
International Search Summit in London next week
Posted by Kristjan Mar in Conferences and Expos, Internet Marketing, conferences on November 11th, 2009
I am speaking at the International Search Summit in Lonon next week. The summit is hosted by WebCertainand is a search marketing event with a difference – a focus on multilingual and international search. All of the sessions at the Summit have a global approach and look at the issues affecting online marketers when they are running campaigns in multiple languages and countries. The session I am talking at is “Using Online PR for Links”.
See you in London – http://www.internationalsearchsummit.com/overview-nov-09.html