Category Archives: Link building

Infographics: Multilingual Development Process

I am often asked what is the right process for creating and distributing Infographs in an Multilingual Environment, the following process has in most cases worked liked wonders for us at Nordic eMarketing (NeM).

Infographie Processus de développement multilingue Infographics Multilingual Development Process Infografiken Multilingualer Entwicklung prozess

 

 

 

 

 

Brainstorming
After being briefed by the client, the NeM project team sits down and reviews the assignment. We might start with a set of ideas given to us by the client as the main guideline; however, we evaluate numerous possibilities in order to give the project that unique spark. Read more »

Optimize Your Web as a Word Cloud

Optimize Your Weba as a word-cloudThis is how Optimize Your Web looks as a word cloud – I am happy that the word Happy gets such a prominence as I am generally a happy person :-)

There are also words like “Enjoy” and “Think” there, both words that I like. Kind of worthless post but made me wonder about what I write and the words I use to write it.

Link Building Stuff

Search engines such as Google and Bing have built typical search algorithm technologies over the years. Whenever any user enters a query into a search engine, it determines the way to return best results. It needs to evaluate the pages that are most pertinent to the query and rank them in order of their actual relevance to the search. A prominent part of this algorithm technology is built around determining the kind of inbound links that point to your website. Read more »

Paid links and their real effect on your Google rankings

A website’s ranking is based on the analysis of those websites that link back. This link-based analysis is a very good way to measure a website’s value and can help greatly improve the quality of web search. To get a good ranking on Google the quality of links is the most important aspect followed by the quantity.

There are numerous websites one can buy links from to get them to link to your website. Some webmasters and SEO use this method of buying and or selling links regardless of their quality in order to increase popularity on the Internet. However, search engines do not support paid links. Google even has an official form for webmasters to report paid links. Read more »

What happened to Internet Marketing Ninjas?

I am here at SMX Stockholm, went to the internetmarketingninjas.com site and fot this: “We are no longer offering the Internet Marketing Ninjas program“. The Ninjas are used by many for Link-building research but they are now closed. I tried to look into it but I could not find out why, so if you know pls. post.

Other tools that are still open for those that used to have Marketing Ninjas as their tool, are SEOmoz, Yahoo! Site Explorer and MAjestic SEO to mention some.

Get your links through Link-Baiting

A great way of gaining quality inbound links is through link-baiting, that is get people to link to you through the type of content you have on your site.

Here are couple of ideas:

1. Whitepapers and research
2. Interviews and Reviews
3. Tools or Plugins
4. Tips and Advice

Giving people thins is always good and will gain attention, people that then like what you are giving will link-to your give-aways and recommend them. By getting people to link to you through link-baiting you will grow links naturally and hopefully equally so prominence in organic search results.

When you create a link-building strategyit’s vital that you have this in mind but also that you can compliment these efforts by requesting links directly from site owners or through forms if you are looking for links at directories such as Dmoz, JoeAnt, Randburg and so on. Through the years I have been creating multilingual link-building campaigns mixing together link-baiting, link-requesting, online PR, social media bookmarking and link exchange to mention few of the techniques out there, with good success for well over one hundred clients over the past 10 years or so. Read more »

Airlines plan to increase Internet marketing in the recession

Despite trends in former recessions of decreased marketing, there are signs that many companies might keep their marketing efforts unchanged or even increased this time around.

For the airline industry which is traditionally very recession sensitive, this might be particularly true. The flight industry magazine, Airline Business, in its latest issue publishes the results of a survey conducted among 22 top level airline executives. The surveyed focuses on the airlines marketing directions and size of their marketing budgets for 2009. Interestingly, as much as 60 percent of the participating airlines claim that it is important to invest more in marketing during a recession, to stimulate demand. Read more »

Few good links better than many bad links

By far the best way to get indexed to day by the search engines is to gain link-popularity. But any link is not necessary a good link so be carefulwho you choose as your link partner. While gaining link popularity canbe an extremely time consuming process itis still very necessary to the success of your web site. Try setting aside two or three hours week to work on this. You could even hire someone to do it. 

If you want to get indexed at the search engines thefirst places you want to go are MSN, Yahoo! and Google and submit the homepage to these sites, bare in mind that once they have indexed your site you do not have to submit again and you will most definetly not have to submit every page of your website.

http://search.msn.com/docs/submit.aspx
http://www.google.com/addurl/?continue=/addurl
http://submit.search.yahoo.com/free/request

But is that enough? What about AOL, Altavista, AlltheWeb, HotBot, Ask, Teome and all the others? That is where link popularity kicks in. Since there is currently no way thatwe know of to get indexed at Ask Jevees for examble it’s only a question of getting few good links to your site and get the spiders and robots to visit you through a third channel.

Also if you want to get indexed at for examble Googleit willhappen sooner than later with few good links to your site. Getting listed at Google alsohelps you at sites like AOL, A9 and HotBot to mention few. They use the Google DB as their source or as stated “Enhanced By Google”. To them Google is more of a Search engine Result provider.

For more information on Search Engine relationships try the interactive map at BruceClay.com.

How important are inbound links?

Well if they have a no-follow on them then they are no good for SEO/SEM. But should you be getting links only becuase of your SEO efforts? The short answer is no, you should be getting you links because of you content from sites that alsi have content related to yours, those links are worth their weight in gold (how much does a link weigh?).  Good content is also great when it comes to link baiting, that is getting sites to link to you because you have great information on your site.

This is how ever a catch 22, meaning that you need links to exist at Google, it’s a little like getting a new phone number and nobody calls becuase nobody knows your new number, but as soon as the word spreds your phone won’t stop.

So who is the ideal link partner? First stop would be the same web sites linking to your competitor, next stop would be searching for link pages related to your sector, you might want to search for “travel links” or “post travel links” if you are a travel site, then you might want to narrow it down if you are a hotel to hotel links and so on.

But all of this does not answer the question, how important are inbound links? They are important and from where we stand they are about 40% (even more) of the total organic result factor of your favorite search engine. Of the three catagories of links you can have for your self they are around 70%, with the two other internal and outbound links sharing the remining 30%.

How important are your internal links?

For those not sure Internal links refers to the number of links coming from within your site. There has been some debate on how important those links are, but we have found that they can play a major role when trying to get your site seen.

If you want to make internal links work for you, firt make sure that you cross link your important related pages and have a good sitemap for the crawlers to see and better yet crawl. Do NOT use the No-Follow on you internal links, exept if it is a part of some thought out strategy.

Don’t use such text links as “read more” or “click here” use meaningful phrases that reflect the content you are pointing to, don’t over do it.

Internal links do nly boost link popularity and increase the visibility of your whole website. Have this in mind when you design you site.

Other type of links would be, incoming links and outgoing links and we will write about them later.

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