Spam-pages get higher-than-deserved rankings in a search engine's results and today any professional SEO optimizers, Google or any other search engine uses Trust Rank or similar techniques against spam.

That means getting as many links as possible for high PageRank from any link is a good idea if you want your website to be reliable and trusted.

How to become a trusted website

1. Get links from sites that are manually marked as trustworthy (called seed sites) or site that are linked to seed sites by the search engine owners

2. Get an old domain name (the older the better) with a good domain history with;

-Little changes of the domain owner

-Have never been used by spammers in the past.

3. Get links from related websites

4. Don't link to websites that are known spammers or to websites with dubious quality.

5. Get many links from social networks

6. Offer good content! The more good content pages your site has the more chances there are to get a good TrustRank. If your website deals with a special topic, then it is likely that it will never get a high TrustRank because most spam emails are topic specific.

These tips should help you build a trusted site and as a result get high rankings!

The report divides digital media consumers up into four different categories, “tech parents”, “iToddlers”, “infomaniacs” and “IT high society”. The latest group is defined as the most important and influential one. The report even appoints the “IT high society” as the new “upper class” of digital media consumers.

The common denominator for this group of consumers is that they consider constant access to Internet connectivity through a computer and/or mobile phone as essential for their social life. They consider the time spent online as an investment in nurturing relationships, creating new ones and building a social identity. They see the opportunities of constant connectivity offered by mobile technology as a natural extension of themselves in a social context. Sixty percent use their mobile devices to surf the Internet regularly and seventeen percent goes online with their mobile phone every day. Almost 40 percent even use the mobile phone in bed.

Almost half of the IT high society population read blogs regularly, compared to one third of the population in general.

What differs the IT high society most from all of the other consumer categories in the report is that it is the strive for social connection and communication that drives curiousness for exploring new technology rather than strive for search of information.

The IT high society consists of a fifth of the adult population in the surveyed countries. A majority of them are women (60 percent) and one third are 25 years of age or younger.

Even though the IT high society can still be considered an elite, it is expected to grow in a rapid pace and to have increased considerably in size by the end of 2009. The report also points out that even though this group is ahead in using digital media and the Internet, the remaining parts of the population in the surveyed countries are in no way an “under class” in digital media consumption. It is rather to be considered as a mainstream “middle class” of users with a relatively small but growing knowledge and interest for the social aspects offered by digital technology.

To successfully create a dialogue with this growing group of demanding and fastidious consumers will be a requirement for many companies that target Scandinavia with their Internet marketing. At Nordic eMarketing, we feel confident that our knowledge of Scandinavian market landscapes and our holistic approach to digital marketing makes us well equipped to help companies continue to achieve success in Scandinavia.

What also stands out is that most of the time they are not coming to the same landing pages at this blog, I have counted eight so far, what is also something to consider is that when I try to search for the same words I can't see anything from Optimizer Your Web.

I have gotten calls, over the past days, from clients wondering the same thing, why is Microsoft coming in so often? These search also seem to have it in common that they are nearly all single word searches. This has happened with my clients in the UK, France, Denmark, Iceland and the US.

There is a great article on this at Dixons Jones Receptional News Site.

You can also read about the Paid Search Study at the Visual Revenue site.

One minor pointer, the deep URL's on you blog, what is up with that? http://adcenterblog.spaces.live.com/blog/cns!85E824269AB8C30D!616.entry ... pweeefffff

According to Hitwise, Google accounted for 64.49 percent of all U.S. searches in the four weeks ended October 27, 2007, while Yahoo Search, MSN Search and Ask.com accounted for 21.65 percent, 7.42 percent and 4.76 percent of searches, respectively.

Where will it end?

On this topic, I have also seen a huge rise in Wikipedia referrals and Wiki often passes the likes of MSN, Yahoo and ASK as a referrer of traffic. I have done some informal conversion studies with web analytics and they also indicated "a not so bad conversion rate", no less than from the search engines. So there might be a twist to this all?