Archive for category multilingual marketing
85 percent of travel companies make SEO the number one priority for 2010
Posted by Katya in Affiliate Marketing, Internet Marketing, Seach Engine Optimization, Social media, Web Optimization, multilingual marketing on November 19th, 2009
According to www.travelmole.com, the second global travel survey, 85 percent of travel companies are due to increase or maintain the same online marketing budgets for 2010, which promises to be a highly competitive year in the travel industry for internet marketing.
27 percent of the participated 227 companies including hoteliers, travel agents, tour operators and airlines expect online budgets to increase by up to 50 percent, as securing online bookings pushes for more advertising. Read the rest of this entry »
Internet consumer trends in Scandinavia
Posted by Jens in Internet Marketing, MSN and LIVE, Nordic eMarketing, Social Search, Social media, Technology, Web 2.0, Web Optimization, multilingual marketing on March 4th, 2009
At Nordic eMarketing, one of our big goals right now is help even more companies to increase and strengthen their presence on the Scandinavian markets. We are therefore really excited about the latest report on digital media consumer behavior and trends in the Nordic and Baltic countries, from one of Scandinavia’s largest telecom providers, Telia Sonera.
The report divides digital media consumers up into four different categories, “tech parents”, “iToddlers”, “infomaniacs” and “IT high society”. The latest group is defined as the most important and influential one. The report even appoints the “IT high society” as the new “upper class” of digital media consumers.
Airlines plan to increase Internet marketing in the recession
Posted by Jens in Google, Internet Marketing, Link building, Nordic eMarketing, Seach Engine Optimization, Social Search, Social media, Web 2.0, multilingual marketing, online crisis management on February 27th, 2009
Despite trends in former recessions of decreased marketing, there are signs that many companies might keep their marketing efforts unchanged or even increased this time around.
For the airline industry which is traditionally very recession sensitive, this might be particularly true. The flight industry magazine, Airline Business, in its latest issue publishes the results of a survey conducted among 22 top level airline executives. The surveyed focuses on the airlines marketing directions and size of their marketing budgets for 2009. Interestingly, as much as 60 percent of the participating airlines claim that it is important to invest more in marketing during a recession, to stimulate demand. Read the rest of this entry »
Use the Internet, It’s 2009
Posted by Jens in Internet Marketing, Nordic eMarketing, Seach Engine Optimization, Web 2.0, Web Optimization, ePR, multilingual marketing on February 20th, 2009
Sometimes its good to be taken back a few steps and being reminded of the world that is inhabited by “normal” Internet users. Working professionally everyday with the Internet as a sales and marketing channel, easily makes you loose the perspective of those people. The people that are the end receivers of our clients messages and products.
Luckily though, an article in The Mail on Sunday on the 15th of February reminded me of the Internet reality that actually reigns out there outside of our office walls. Entitled “Millions lost by firms who ignore the net”, the article reveals that six out of ten British companies do not use the Internet to sell their products, even though they are quite happy to use the Internet to buy goods and services for their organizations. A survey on small businesses (up to 50 people) showed that four out of five use their website to showcase their goods rather than sell it. Even more surprising, 67 percent believed that they would not find customers online if they were to try. Considering the fact that 20 billion pounds was spent online during 2008, it feels safe to assume that they are wrong and that they are loosing out on considerable earnings by not incorporating the Internet as a serious marketing and sales channel. Read the rest of this entry »
SMX Advanced was all that I expected and more
Posted by Kristjan Mar in Conferences and Expos, Seach Engine Optimization, multilingual marketing on June 6th, 2008
I just came from Seattle where I attended SMX Advanced, both as a speaker and a guest. And I must say that Chris Sherman, Danny and their team did a great job at this event. Everything from the set-up, the speakers, sessions and not least the speakers and the session moderators. If I had to find anything to complain about it was the noise interruption from the breakfast hall to the main conference room, but as I said other than that, five stars out of five.
Chris contacted me some months back and asked me to be a part of the International SEO panel with three other speakers, WebCertain’s Andy Atkins Kruger whom I have spoken with on several occasions, also in Iceland. Then there was Ian McAnerin and finally, but not least, the lovely Cindy Krum.
As can be expected we all took this topic from a similar point of view, Ian focused on Asia, Andy looked at the broader picture, Cindy looked at the site architecture and Google Webmaster Tools while I was close to home focusing on the Nordics and Yahoo’s concept of region.
So what is this concept of region? Two years ago I needed to create a business case on why a client needed to change their tactics in order to succeed locally with their search marketing efforts. Their focus was on having all of their material through a .COM domain and they actually closed all of their Country Code Top Level Domains (ccTLD) and routed them to the .COM domain.
Through the many conferences I have spoken at, I have had good contact with various search marketing professionals and all of the agreed that the tactics of my client was not going to help them much, but none of the search engine representatives wanted to go on the record on how they deal with localizing search results, except one from Yahoo. This was John Riccardi, who at that time, was the head of search for Yahoo! Europe, if I remember correctly. Since then he has stopped working at Yahoo and is studying MBA in the US – good luck to him!
So what is it all about? Simply put:
1) The ccTLD (.de and .is are ccTLD while .com is a TLD),
2) The text/copy on the site / pages,
3) Type of inbound links, they need to be regional, and finally,
4) The IP address provided by the ISP/hosting company.
So how can you buy a ccTLD? Do you find a hosting company that has a regional IP address or copywriters in the language that you want to target, and do link building to target that region? I am going to answer that question in my next post here so do come back soon!
Google, are you learning Icelandic?
Posted by Olafur Kr. in Google, Internet Marketing, Seach Engine Optimization, Web Optimization, multilingual marketing on March 22nd, 2008
Recently I found occasion to reprimand Google for poor Icelandic spelling They promptly corrected the situation and what’s more, lately I’ve seen some indications that Google is tackling Icelandic Grammar! If true, my hat is off to Google. I always give kudos to someone that takes the time to learn our (beautiful but a little challenging) language which is spoken by only 300 thousand people!
Relatively free from outside influence for much of the ca. 1.100 years since Iceland’s discovery and settlement, icelandic has retained an inflectional grammar comparable to that of Latin or, more closely, Old Norse and Old English.
Unless search engines actively learn the language, Icelandic users have to accommodate for the search engine’s illiteracy by entering their searches in various cases, numbers, genders, tenses and then do it all over again with the definite article etc… I’ll spare you the gory details but believe me… I will be following Google’s learning progress with my fingers crossed. Moreover it’ll make my SEO work so much more effective. Welcome to the wonderful world of inflected languages.
The International Search Summit in London – 22nd May 2008
Posted by Optimize Your Web in Internet Marketing, conferences, multilingual marketing on March 22nd, 2008
The leader of Multilingual Search Marketing Andy Atkins Kruger of WebCertain is setting up a conference at the British Library, London. International Search Summit Programme looks great with a speaker line-up of such talent as Dixon Jones, Sante Achille a Multilingual Search news blog editor, Barry Lloyd from MakeMeTop and Michael Bonfils and not forgetting representatives of Xerox and Microsoft. Further information can be found at the International Search Summit web site.
For the register page go to www.internationalsearchsummit.com/register-now.html
Multilingual Search publishes the Global Search Report 2007
Posted by Optimize Your Web in Internet Marketing, multilingual marketing on October 15th, 2007
Well the first version of the Multilingual Search Global Search Report 2007 has been released as a free PDF. It does not cover all of the globe but I promis you that it will get larger the next time it get’s out there.
It is an annual compilation of search engine usage and PPC statistics from countries around the world. The aim is to point out that there is live out-side of the US/UK markets.
Nordic eMarketing even played some role in it, in behalf of Iceland. Go and get it it’s free!
Great post on multilingual search marketing
Posted by Optimize Your Web in Internet Marketing, Web Optimization, multilingual marketing on August 23rd, 2007
Just saw this great post at the Top Rank Blog where Lee Odden takes a video interview with Andy Atkins Kruger, a fellow multilingual search marketing specialist.
“Search engine optimization in English provides substantial challenges for most companies, but what about SEO in 20 different languages?”
Reccomended read and view for everyone going multilingual on Internet marketing.
http://www.toprankblog.com/2007/08/ses-video-andy-atkins-kruger-webcertain/
Different markets different search engines
Posted by Optimize Your Web in Internet Marketing, Web Optimization, multilingual marketing on August 17th, 2007
As companies get wiser about the Internet and understand that Google is not the beginning, the middle and the end in search in every country they start realising that “only” marketing in English might not cover it in France, Norway, China or Iceland. In Iceland leit.is seams to stay strong after the Google invasion and still manage to keep around 50% of the market and then there is Kvasir in Norway and Baidu in China. Dealing with International Internet marketing will need an multilingual approach. So while the US thinks Europe is one country the UK thinks Scandinavia is one there will be a list of missed opportunities.
My advice to companies that want to go International is; create a strategy, don’t just go with the .com site you have and try to get it listed on the regional part of Voila in France f.e., at least translate a part of you site in the language of the country you are targeting and get locals to translate. Translations show at least minimum respect.