The title of the eBook is “Re-think Your Content Marketing” and I am one of over 30 authors contributing to this effort lead Matt Roberts at Linkdex and his team. This is in my books an industry defining book that contains chapters from great authors like Kristjan Mar Hauksson (myself) and some good industry friends like Lee Odden, Avinash Kaushik, Bas van den Beld, Stephen Lock, Rob & Nick Garner, Matt Roberts and Kevin Gibbons to mention few.
About the eBook
“Marketing is shifting towards content creation as a primary source of lead generation and – more importantly – as a key integrated process combined with search marketing, social media, analytics and public relations. We have been talking with some great people on how marketers can innovate to stay ahead of the curve and make the most of content marketing, and we wanted to keep those conversations going and give out this free 211 page eBook. Thank you to all the below people who kindly included their opinions in this publication.” Read more »
SEMPO just posted on their blog an article about the opportunities in Global Search Engine Marketing and the common mistakes done by International Marketeers around the world. Though 63% of the searches done on Google are in English 70% of the queries generated on search engines across the world are not in English. Underlining the fact that Google is not the only search engine and the opportunity in Global is in understanding the the fact that “Translation is not a matter of words only: it is a matter of making intelligible a whole culture.” (Anthony Burgess) However when we look at most companies search engine marketing practices in global terms, they seem to have missed the obvious.
You can read the full Opportunities in Global Search Engine Marketing here
Kristjan Mar Hauksson speaking at the SES in San Francisco on Global Search Engine Marketing with Anne Kennedy as my co-speaker and Michael Bonfils as the moderator.
Turn Right at Reykjavik – How to Reach Europe’s Biggest Markets
Aiming for Europe? It’s not as easy as you might think. Though allied under the EU, European countries are each unique, with diverse cultures, languages, and searcher behavior. Google owns nearly all the search market share across Western Europe, which simplifies search marketing platform issues, However, helping Google bot understand just which market you are after is more complex, especially when languages cross borders, as do German and French. Read more »
It is just over a month until the book I am co-authoring with Anne Kennedy “Global Search Engine Marketing: Getting Better International Search Engine Results” is koing to be published. The publisher Que Biz-Tech is has a D-day in this Paperback next month on the 16th of February and it looks as we are going to make it. Read more »
Looks like we are getting there, finally – The book I am co-authoring with Anne Kennedy is on Amazon and the date is set. The book is published by Que Biz-Tech and is called “Global Search Engine Marketing: Getting Better International Search Engine Results“. The description is as follows: Read more »
I will be speaking at the ‘Multilingual International Internet Marketing and Comms’ session as part of the Gulltaggen 2011 Internet Marketing conference, to be held between 12th and 14th April.
Gulltaggen is the Nordic countries’ and Norway’s most important event for digital marketing, communication, innovation, leadership and creativity, and is by far the best arena for sharing competence, knowledge and networking. Read more »
Five Ways to Avoid Norwegian Prayer Syndrome
1. Make sure your content is relevant to your ad (ie. Are you speaking the same language literally and figuratively on your site as in your ad?)
2. Use your keywords on the page when possible
3. Keep your keywords in the main content of the page when using them
4. Make sure your page loads quickly
5. Show signs of trust on the landing page
What is it, this Norwegian Prayer Syndrom (or problem as some would call it)
Read about it here
As often is January is the month we make resolutions, when you look back and make resolutions. Here you can find a great article written by Anne Kennedy called “Great resolutions to help you reach a Global Market by Anne Kennedy“.
“What has been coming for a long time is globalization, in particular, globalization in web marketing. The Internet has made country borders irrelevant. Indeed, you can reach halfway around the world to attract visitors to your website, and engage them to respond, that is, if you make the effort to relate to them in their own culture.”