Archive for the ‘ePR’ Category

Reputation Management Online

Wednesday, October 15th, 2008

Next week I am speaking at an event on reputation management, the date is October 21st  and the events location is the Dorchester Hotel, London. The event is held and managed by Augure - Corporate Communications Solution, you do not have to pay anything to enter, but there is limited seat ...

Reputation monitoring and management through search

Wednesday, September 24th, 2008

Just spoke at a session called "Reputation monitoring and management through search" at the SMX Sweden, with a great pannel of colleuges . The topic was quite wide and actual the title does not explain it to the fullest. We talked about the challanges facing companies and individuals when information is ...

The adult Industry versus Radisson SAS

Wednesday, June 25th, 2008

Is there anything you can do to survive online crises with your brand? The short answer is; yes use the Internet! The longer answer is having a plan and understanding that all brands even the biggest are vulnerable, brands like Dell and Wal-Mart know that well. The first thing you need to do ...

How not to use ePR - Online PR

Friday, October 12th, 2007

I resently came across this blogg post on "6 PR disasters from late 2006 to the present" great stories about the worst PR disasters in 2006 to this date. Fun read for anyone that is doing PR on the internet. Check it out: http://rbdrodeo.com/2007/06/29/6-pr-disasters-from-late-2006-to-the-present/ I really like the "Microsoft Vista bribes bloggers" ...

ePR as a part of a Holistic Internet Marketing Strategy

Monday, July 9th, 2007

"A June 2006 study by Outsell, reported in TrendAlert: 2006 User Update - Information Managers Challenged To Supply Time-Saving Solutions, More Efficient Search, found that corporate and government sectors have increasingly turned to press releases for information, surpassing trade publications. The report cited developments such as Google News Alerts and RSS ...