Archive for category ePR
Does Airbus have a public relations problem?
Posted by Optimize Your Web in ePR, online crisis management on July 2nd, 2009
I have been speculating about whether Airbus has a public relations problem, after two major accidents involving airplanes from Airbus there is no reaction from the company on the Internet, so they seem to be taking the typical large organization “look but don’t touch” approach.
It unbelievable how the Internet does not seem to play a role in their Public Relations strategy as I mentioned in my previous blog post called When should you use PPC as a part of a PR strategy?.
How do they deal with this? “Actor Ashton Kutcher cautioned his fans on Wednesday that a pilot recommended to him not to fly on Airbus until the manufacturer’s composite tail is declared safe.” - I am afraid that this will not blow over and they need to get their act together if the Internet is not to harm them more.
Airbus use the Internet, use PPC, use online PR, use Twitter and Facebook! Don’t fall into the “Look – Don’t touch” thinking as other major organization seem to have the habid of doing.
Nordic eMarketing does this, works on creating online crisis management solutions for companies and governments to deal with crisis through the Internet using effective online assets.
When should you use PPC as a part of a PR strategy?
Posted by Optimize Your Web in Google, Pay Per Click, ePR on June 3rd, 2009
Air France Google Trends
One of the most dynamic ways of communicating to the masses ASAP is through Google PPC, a great sample of that is the crash of the Air France Airbus plane flying from Brazil to France. The plane goes down after 300 KM and news start to spread.
As a part of an PR crisis strategy Air France should have gone out and paid for customized message for their brand search, dealing with questions like; Is it safe to fly with Air France’ and/or How can I find information about the crash?
Using the same method, Airbus could have dealt with people frighten to fly with Airbus planes, answering questions like is flying with Airbus planes save?
As one of those that fly frequantly but are not comfortable flying I was one of the first looking for anwers like the above and I do belive that I was not the only person. Check Google Trends http://www.google.com/trends?q=air+france&ctab=0&geo=all&date=mtd&sort=0 to back my case.
How do Journalists and stakeholders use the internet?
Posted by Optimize Your Web in Google, Internet Marketing, Social media, ePR, online crisis management on April 3rd, 2009
I have in cooperation with the IceNews Network and eNewsWire UK working on mapping the behaviour of Journalists, editors, Columnists use the Internet to research for articles and or react to breaking news using such services such as Google Alerts. What surprised me was the sometimes lighting fast reaction time. That is from the time news or a PR item was sent out until we saw someone from the major news outlets or stakeholder related come in and review the article. We are talking some couple of hours from when the article was send out until it was mentioned or quoted somewhere else online. Read the rest of this entry »
Use the Internet, It’s 2009
Posted by Jens in Internet Marketing, Nordic eMarketing, Seach Engine Optimization, Web 2.0, Web Optimization, ePR, multilingual marketing on February 20th, 2009
Sometimes its good to be taken back a few steps and being reminded of the world that is inhabited by “normal” Internet users. Working professionally everyday with the Internet as a sales and marketing channel, easily makes you loose the perspective of those people. The people that are the end receivers of our clients messages and products.
Luckily though, an article in The Mail on Sunday on the 15th of February reminded me of the Internet reality that actually reigns out there outside of our office walls. Entitled “Millions lost by firms who ignore the net”, the article reveals that six out of ten British companies do not use the Internet to sell their products, even though they are quite happy to use the Internet to buy goods and services for their organizations. A survey on small businesses (up to 50 people) showed that four out of five use their website to showcase their goods rather than sell it. Even more surprising, 67 percent believed that they would not find customers online if they were to try. Considering the fact that 20 billion pounds was spent online during 2008, it feels safe to assume that they are wrong and that they are loosing out on considerable earnings by not incorporating the Internet as a serious marketing and sales channel. Read the rest of this entry »
Online Reputation Services and ePR
Posted by Optimize Your Web in Social Search, Social media, Web 2.0, Web Analytics, ePR, online crisis management on February 15th, 2009
I am starting to see more and more companies out there specializing in online reputation management and ePR. We have been doing this since 2005 inspired by such good people as Greg Jarboe www.seo-pr.com. what we have seen more and more are consultants and programs that tell you that there is a problem but can do little to implement the help needed to deal with the problem or help boost the positive impact out there.
Key questions as what to do if you company is under a brand attack online? How doe deal with that? How do you implement your online crisis management plan or for that matter create it? The list of questions goes on and on. Through Nordic eMarketing services eNews PR we have been working with companies on a multilingual scale creating in cooperation with traditional PR companies and Communication departments strategies dealing with scenarios that have had unforeseen effects on companies and peoples reputation among other.
Reputation Management Online
Posted by Optimize Your Web in Conferences and Expos, ePR, online crisis management on October 15th, 2008
Next week I am speaking at an event on reputation management, the date is October 21st and the events location is the Dorchester Hotel, London. The event is held and managed by Augure - Corporate Communications Solution, you do not have to pay anything to enter, but there is limited seat availability so better book now than later.
“Reputation has become a board level priority affecting an organisation’s ability to raise capital, attract and retain staff, sell products and services and ultimately compete in today’s marketplace.”
Really good speakers are doing this event and it looks like a great event for those that are looking to learn about the latest in reputation management.
Reputation monitoring and management through search
Posted by Optimize Your Web in Conferences and Expos, ePR on September 24th, 2008
Just spoke at a session called “Reputation monitoring and management through search” at the SMX Sweden, with a great pannel of colleuges . The topic was quite wide and actual the title does not explain it to the fullest.
We talked about the challanges facing companies and individuals when information is available to the world as they arrive and can as demostated in the session spiral out of countrol.
The session was moderated by Sante J. Achille who did a great job and speakers inculding me where
Mikkel deMib Svendsen, Creative Director at deMib.com and David Lerdell the CEO & Founder of Lerdell Investigation AB. So it was a multinational session and reflected that quite well.
Great stuff and I always learn something when Mikkel is there, great speaker and full of knowledge.
The adult Industry versus Radisson SAS
Posted by Optimize Your Web in Internet Marketing, Social Search, Social media, ePR, online crisis management on June 25th, 2008
Is there anything you can do to survive online crises with your brand?
The short answer is; yes use the Internet!
The longer answer is having a plan and understanding that all brands even the biggest are vulnerable, brands like Dell and Wal-Mart know that well.
The first thing you need to do is to show humility, the Internet has a mind on its own and the only thing you can do is to have a plan and deal with it the best you can by being prepared.
A part of the plan should always be listening, have your eyes and ears open to the buzz out there. The Internet is the main venue for dejected customers and in most cases the brand owner does not have a clue on what is happening. Forums and blogs are being opened everyday and some with the sole purpose of writing “bad things” about product in behalf of unhappy customers.
So what happens when you find something that is not to your liking, true or untrue?
How not to use ePR – Online PR
Posted by Optimize Your Web in Internet Marketing, ePR on October 12th, 2007
I resently came across this blogg post on “6 PR disasters from late 2006 to the present” great stories about the worst PR disasters in 2006 to this date. Fun read for anyone that is doing PR on the internet.
Check it out: http://rbdrodeo.com/2007/06/29/6-pr-disasters-from-late-2006-to-the-present/
I really like the “Microsoft Vista bribes bloggers” story.
ePR as a part of a Holistic Internet Marketing Strategy
Posted by Kristjan Mar in Internet Marketing, Social Search, Web 2.0, Web Optimization, ePR on July 9th, 2007
“A June 2006 study by Outsell, reported in TrendAlert: 2006 User Update - Information Managers Challenged To Supply Time-Saving Solutions, More Efficient Search, found that corporate and government sectors have increasingly turned to press releases for information, surpassing trade publications. The report cited developments such as Google News Alerts and RSS as contributing factors to the rise in popularity of press releases in business research.”
Resource: Outsellinc.com
What does this mean? This is important for companies to understand, very important for companies that have used tratitional ways of distributing news, pr and product information through the “old channels”. I have seen some great results using online news distribution channels.