Category Archives: ePR - Page 2

How not to use ePR – Online PR

Posted by on October 12, 2007 No comments

I resently came across this blogg post on “6 PR disasters from late 2006 to the present” great stories about the worst PR disasters in 2006 to this date. Fun read for anyone that is doing PR on the internet.

Check it out: http://rbdrodeo.com/2007/06/29/6-pr-disasters-from-late-2006-to-the-present/

I really like the “Microsoft Vista bribes bloggers” story.

ePR as a part of a Holistic Internet Marketing Strategy

Posted by on July 9, 2007 No comments

“A June 2006 study by Outsell, reported in TrendAlert: 2006 User Update - Information Managers Challenged To Supply Time-Saving Solutions, More Efficient Search, found that corporate and government sectors have increasingly turned to press releases for information, surpassing trade publications. The report cited developments such as Google News Alerts and RSS as contributing factors to the rise in popularity of press releases in business research.”
Resource: Outsellinc.com

What does this mean? This is important for companies to understand, very important for companies that have used tratitional ways of distributing news, pr and product information through the “old channels”. I have seen some great results using online news distribution channels.