Great insights from an internal Google meeting about Canonical and Hreflang in regards of Multinational and multilingual sites.
Webmaster Central office hours about multinational and multilingual sites
Category Archives: Seach Engine Optimization
Canonical and Hreflang – Multinational and multilingual sites
Posted by Optimize Your Web
on April 5, 2013
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Tools of the Trade: SEO
Posted by Optimize Your Web
on March 7, 2013
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In the SEO industry today, the problem is not lack of necessary tools, but rather which tools to be used in SEO. The answer is, “nobody can tell you”. And not because these tools are irrelevant but rather because these tools are not made with one size fits all principal. Thank god for that. The range of tools are available because there are a variety of business and within the same type of businesses, there are many approaches one takes towards company strategy, including search engine marketing. Read more »
Great PPT about Structured Data and Semantic SEO
Posted by Optimize Your Web
on November 21, 2012
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Structured Data and Semantic SEO is a hot topic these days and some feel that in the world of SEO this is the biggest change they have seen in years. Below is a great presentation done by Matthew Brown at the September event for SEMPDX in Portland OR. The presentation covers the latest on structured data markup, Open Graph, Schema.org and data markup for SEO. Some really good insights on the matter.
Optimize Your Web as a Word Cloud
Posted by Optimize Your Web
on November 5, 2012
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This is how Optimize Your Web looks as a word cloud – I am happy that the word Happy gets such a prominence as I am generally a happy person :-)
There are also words like “Enjoy” and “Think” there, both words that I like. Kind of worthless post but made me wonder about what I write and the words I use to write it.
Global SEM: Turn Right at Reykjavik – How to Reach Europe’s Biggest Markets
Posted by Optimize Your Web
on July 27, 2012
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Kristjan Mar Hauksson speaking at the SES in San Francisco on Global Search Engine Marketing with Anne Kennedy as my co-speaker and Michael Bonfils as the moderator.
Session name:
Turn Right at Reykjavik – How to Reach Europe’s Biggest Markets
Session Description:
Aiming for Europe? It’s not as easy as you might think. Though allied under the EU, European countries are each unique, with diverse cultures, languages, and searcher behavior. Google owns nearly all the search market share across Western Europe, which simplifies search marketing platform issues, However, helping Google bot understand just which market you are after is more complex, especially when languages cross borders, as do German and French. Read more »
How do the Hreflang and Canonical tags help?
Posted by Kristjan Mar
on April 18, 2012
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Google rolled out a solution for the problem that multiple language sites started facing due to Panda filter. This key was in the form of ‘hreflang’ and ‘canonical’ tags. This is Google’s way of telling site owners that they should use a regional subtag in their head tag for the website URL. This will help Google search crawlers to figure out the nature of content on each page and its relevance to a search performed. With these tags on websites, Google will comprehend that content on the site is truly intended for that region. Read more »
Majestic releases Majestic Million list under Creative Commons License
Posted by Optimize Your Web
on December 24, 2011
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Back in May this year (back then I palyed with the data and had great fun), Majestic created a new index called “Majestic Million” – a list of the top 1 million websites, ordered based on the number of referring IPs – or more precisely the number of referring class c subdomains.
The data is available for analysis for anyone, but the whole list remained proporieto. Today (Christmas eve), however, majestic plans to release the ENTIRE INDEX in Excel and TXT formats. So that will be an Excel file with 1 million records available for anyone to use in any way they wish! And for data nerds like me this is truly a Christmas gift. Read more »
Global Search Engine Marketing
Posted by Optimize Your Web
on December 8, 2011
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Looks like we are getting there, finally – The book I am co-authoring with Anne Kennedy is on Amazon and the date is set. The book is published by Que Biz-Tech and is called “Global Search Engine Marketing: Getting Better International Search Engine Results“. The description is as follows: Read more »
Join SEMPO the Search Engine Marketing Organization and get stuff
Posted by Optimize Your Web
on October 31, 2011
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For those thinking about joining SEMPO, they are giving those that do access to tools and services worth $2000. SEMPO yearly memberships are as low as $125 but you get some of the best tools of the trade as a bonus. Read more »