Archive for category Social media
77% of all Internet users read blogs
Posted by Optimize Your Web in Google, Internet Marketing, Social Search, Social media on March 5th, 2010
According to the blog search engine Technorati, around 77% of active Internet users read blogs; ComScore claims this figure to be around 346 million people. However, if Internet World Stats makes any sense this figure should be close to 1.3 billion and the percentage of active users should be closer to 20% rather than 77% if ComScore is correct.
Either way it’s a big number! The bottom line is that everything is being talked about and companies deciding not to take part in the talk need to at least listen and react.
Twitter to start an advertising program this spring
Posted by Optimize Your Web in Affiliate Marketing, Google, Internet Marketing, Pay Per Click, Social Search, Social media on March 5th, 2010
Twitter social 
networking and blogging messages are known as tweets messages. These tweets posts are text based statements consisting of up to 140 characters, displaying related searches on Twitter.
Twitter users are twitting on news, education, political campaigns and simple daily things one wants to share with others. Twitter usage is on the rise with around 74.000.000 users in January 2010 worldwide; a sharp 8% rise from December 2009.
Yahoo! and Microsoft announce their Search Alliance
Posted by Optimize Your Web in Internet Marketing, Microsoft, Social Search, Social media, Yahoo on February 22nd, 2010
As Microsoft and Yahoo! have now received regulatory clearance to form the Yahoo! and Microsoft Search Alliance in the USA and the European Union they can now offer more reach to potential customers offering a search ad inventory from both the Yahoo! and Microsoft networks.
The combined audience of Yahoo and Microsoft is over 150 million searchers in the U.S and some 577 million searchers worldwide so there is much to be gained through this joined venture.
Should one get into Google’s real-time results?
Posted by Katya in Google, Internet Marketing, New Technology, Real Time Search, Seach Engine Optimization, Social Search, Social media, Web Optimization on January 8th, 2010
On 7th December of 2009, Google launched real-time search results into search pages but what do these real-time results look like? Google search page results update currently discussed topics from social network sites such as Facebook, Twitter, MySpace, FriendFeed, Jaiku and Identi.ca just as they are happening.
How Google chooses the real-time results or finds out which posted messages are true is yet unknown. However, there are some things one can do. Google analyzes the content from blog posts, tweets etc. to verify the value and the quality of the posted message to place the real-time results and avoid anything that looks like spam. Later on the collected text will be used to update page rankings for every contributing user. Read the rest of this entry »
85 percent of travel companies make SEO the number one priority for 2010
Posted by Katya in Affiliate Marketing, Internet Marketing, Seach Engine Optimization, Social media, Web Optimization, multilingual marketing on November 19th, 2009
According to www.travelmole.com, the second global travel survey, 85 percent of travel companies are due to increase or maintain the same online marketing budgets for 2010, which promises to be a highly competitive year in the travel industry for internet marketing.
27 percent of the participated 227 companies including hoteliers, travel agents, tour operators and airlines expect online budgets to increase by up to 50 percent, as securing online bookings pushes for more advertising. Read the rest of this entry »
Paid links and their real effect on your Google rankings
Posted by Optimize Your Web in Google, Internet Marketing, Link building, Seach Engine Optimization, Social Search, Social media, Web Analytics, Web CMS, Web Optimization on November 11th, 2009
A website’s ranking is based on the analysis of those websites that link back. This link-based analysis is a very good way to measure a website’s value and can help greatly improve the quality of web search. To get a good ranking on Google the quality of links is the most important aspect followed by the quantity.
There are numerous websites one can buy links from to get them to link to your website. Some webmasters and SEO use this method of buying and or selling links regardless of their quality in order to increase popularity on the Internet. However, search engines do not support paid links. Google even has an official form for webmasters to report paid links. Read the rest of this entry »
Do you need TV? I don’t have one
Posted by Katya in New Technology, Social media, Technology, Web 2.0 on July 22nd, 2009
According to IBM survey on “television sets are losing ground to the internet”, conducted in 2007, 66 percent responded spent one to four hours in front of the television versus 60 percent on the internet. That was 2007.
So 2009, television is in one corner of the arena and Internet is in the other. Who is going to be the winner?
I personally have not had TV over 5 years, do not miss it or use it. Among the people I know, I am not the only one. Since getting my own place my dear Internet has replaced TV, radio, books, magazines, newspapers and occasionally telephone. The amount of online resources offers every thing from broadcasts, cartoons, radio to any entertainments.
The power behind Internet is the choice of information. What to watch, listen, and read, when or how long as well as freedom to share my opinion about anything that is happening in the world. TV shows, music, news, chatting, working, study, reading, games anything really. Read the rest of this entry »
Is Twitter slowing down?
Posted by Optimize Your Web in Social Search, Social media on June 12th, 2009
According to Compete.com May data Twitter’s growth shows signs of slowing down. This had to happen at some time and May seems to be the month were traffic to the Micro Blog site Twitter started to slow down, the traffic is up by 1% according to Compete.com. Visits to the site have been on a sharp rise over the past six to twelve months with majority of users orienting from the USA. Users are now 19.7 million unique visitors but growth in the USA may be flattening.
How do Journalists and stakeholders use the internet?
Posted by Optimize Your Web in Google, Internet Marketing, Social media, ePR, online crisis management on April 3rd, 2009
I have in cooperation with the IceNews Network and eNewsWire UK working on mapping the behaviour of Journalists, editors, Columnists use the Internet to research for articles and or react to breaking news using such services such as Google Alerts. What surprised me was the sometimes lighting fast reaction time. That is from the time news or a PR item was sent out until we saw someone from the major news outlets or stakeholder related come in and review the article. We are talking some couple of hours from when the article was send out until it was mentioned or quoted somewhere else online. Read the rest of this entry »
Twitter is a free social messaging utility for staying connected in real-time.
Posted by Optimize Your Web in Internet Marketing, Social media on March 29th, 2009
Yes and so? I have been following the Twitter phenomenon and I must say I have no understanding of what the cool is all about? I am sorry, I will be using it further but I have witnessed a group of people just loose them self’s in twittering. I know that it is the information age, but is there nothing that is not worth mentioning? If Facebook is a time killer, man Twitter goes far beyond that.
And now Facebook has something called Tweeter it’s a Twitter Interface that allows you to post new tweets through Facebook, automatically update your status whenever you tweet, from anywhere. Imaging that!
Okay I might be little to gloomy here but I am still not seeing the real advantage of Twitter over Facebook or for that matter MSN Messanger, but then again I am not Twittering all day in and out as some of my friends seem to be doing. Phfeffff!!!
There are not many that did predict the success of Twitter and I must ask what is next? We write only every other word in a sentence or instead
of writing we blog by choosing pictures only?
I think it’s time we step back a little