Category Archives: Social media

Infographics: Multilingual Development Process

Posted by on May 8, 2013 1 comment

I am often asked what is the right process for creating and distributing Infographs in an Multilingual Environment, the following process has in most cases worked liked wonders for us at Nordic eMarketing (NeM).

Infographie Processus de développement multilingue Infographics Multilingual Development Process Infografiken Multilingualer Entwicklung prozess

 

 

 

 

 

Brainstorming
After being briefed by the client, the NeM project team sits down and reviews the assignment. We might start with a set of ideas given to us by the client as the main guideline; however, we evaluate numerous possibilities in order to give the project that unique spark. Read more »

Key factors to Influence sharing – The Psychology of Sharing

Posted by on December 11, 2012 No comments

The Psychology of Sharing, how can you influence through sharing?

1. Appeal to consumers’motivation to connect with each other —not just with your brand
2. Trust is the cost of entry for getting shared
3. Keep it simple… and it will get shared… and it won’t get muddled
4. Appeal to their sense of humor
5. Embrace a sense of urgency

Getting your content shared is just the beginning, E-mail is still number one.

You can find the the New York Times Insights Research below

http://nytmarketing.whsites.net/mediakit/pos/

From the Archive – Inspired by Iceland Case Study

Posted by on December 7, 2012 No comments

Found this as I was going through my slides, this is from a session I did at SES New York called “Search, PR and the Social Butterfly ”.

Problem: Iceland is hit by a Volcano that halts most flight traffic and threatens tourism at a critical moment.
Solution: A multilingual multichannel strategy was created focusing on Google Universal. YouTube/Vimeo Videos were created, Facebook Fan and Like Pages and ad campaigns based on selected demographics, on top of that Twitter bursts and blog posts. The strategy among other was to attach Iceland to high profile brands and names such as John Lennon, Lonely Planet, CNN and general search phrases like music festival, travel destination and so on. Targeted phrases had close to ten million monthly searches. Read more »

Do Our Web Analytics Reveal the Complete Picture?

Posted by on November 30, 2012 No comments

Thoughts on “Dark Social” and related posts that have been surfacing lately.

Do Our Web Analytics Reveal the Complete Picture?

Looking upon the history of web, we realize that in its earliest stage, the web simply comprised pages of information that were linked to each other. The second stage of development saw the coming up of search engine crawlers that help you locate information on the web. Towards the end of 2003, the social networks started creating a buzz in the online world. What started as a medium for connecting with friends became a platform for sharing and spreading information. Facebook, Twitter, YouTube also turned into tools for digital marketing. To measure the actual results of these efforts, developers and engineers also created web analytic tools. Read more »

Optimize Your Web as a Word Cloud

Posted by on November 5, 2012 No comments

Optimize Your Weba as a word-cloudThis is how Optimize Your Web looks as a word cloud – I am happy that the word Happy gets such a prominence as I am generally a happy person :-)

There are also words like “Enjoy” and “Think” there, both words that I like. Kind of worthless post but made me wonder about what I write and the words I use to write it.

Microsoft’s Phil Greenwood talks at RIMC 2012

Posted by on March 9, 2012 No comments

Here’s a video of Phil Greenwood at RIMC 2012.

Matt Neal speaks at RIMC 2012

Posted by on March 9, 2012 No comments

Matt Neal from Bright Sparx speaks at RIMC 2012.

Eli Pariser speaks at RIMC 2012

Posted by on March 9, 2012 No comments

Here’s a brief interview of Eli Pariser conducted earlier today at RIMC 2012.

BlackBerry’s failure in dealing with their blackout crisis using social media

Posted by on October 31, 2011 1 comment

The BlackBerry messenger crash that lasted for three days attracted a lot criticism on the social media. Sites such as Facebook and Twitter were replete with customer complaints and queries for resolution of the issue.

Millions of BlackBerry users worldwide were left in the dark with prolonged interruptions of their messaging service – the BBM and email capabilities. The problem spread from Europe to Latin America, Africa, Middle East, India and also to North America. The server problems had originated at Research in Motion (RIM)’s UK data center on Monday, October 10.

Research in Motion did release a statement blaming a “core switch failure within RIM’s infrastructure” but said nothing further on the continued problems. Read more »

Speaking at the SES NY and Gulltaggen Oslo

Posted by on March 19, 2011 No comments

Speaking at SES NYnext week  on Social Media and Gulltaggen Oslo on the 12th of April on Multilingual Internet Marketing. Both events have some fantastic speakers and I am looking forward taking part. At the SES in New York I am speaking on a session called “Search, PR and the Social Butterfly” with Mel Carson, Microsoft Advertising Community Manager, Microsoft Advertising and Lisa Buyer, President & CEO, The Buyer Group. The session is being moderated by Greg Jarboe, President & Co-Founder, SEO-PR. Read more »

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