Category Archives: Social Search - Page 3

Internet consumer trends in Scandinavia

Posted by on March 4, 2009 No comments

At Nordic eMarketing, one of our big goals right now is help even more companies to increase and strengthen their presence on the Scandinavian markets. We are therefore really excited about the latest report on digital media consumer behavior and trends in the Nordic and Baltic countries, from one of Scandinavia’s largest telecom providers, Telia Sonera.

The report divides digital media consumers up into four different categories, “tech parents”, “iToddlers”, “infomaniacs” and “IT high society”. The latest group is defined as the most important and influential one. The report even appoints the “IT high society” as the new “upper class” of digital media consumers.

Read more »

Airlines plan to increase Internet marketing in the recession

Posted by on February 27, 2009 3 comments

Despite trends in former recessions of decreased marketing, there are signs that many companies might keep their marketing efforts unchanged or even increased this time around.

For the airline industry which is traditionally very recession sensitive, this might be particularly true. The flight industry magazine, Airline Business, in its latest issue publishes the results of a survey conducted among 22 top level airline executives. The surveyed focuses on the airlines marketing directions and size of their marketing budgets for 2009. Interestingly, as much as 60 percent of the participating airlines claim that it is important to invest more in marketing during a recession, to stimulate demand. Read more »

Online Reputation Services and ePR

Posted by on February 15, 2009 No comments

I am starting to see more and more companies out there specializing in online reputation management and ePR. We have been doing this since 2005 inspired by such good people as Greg Jarboe www.seo-pr.com. what we have seen more and more are consultants and programs that tell you that there is a problem but can do little to implement the help needed to deal with the problem or help boost the positive impact out there.

Key questions as what to do if you company is under a brand attack online? How doe deal with that? How do you implement your online crisis management plan or for that matter create it? The list of questions goes on and on. Through Nordic eMarketing services eNews PR we have been working with companies on a multilingual scale creating in cooperation with traditional PR companies and Communication departments strategies dealing with scenarios that have had unforeseen effects on companies and peoples reputation among other.

Yahoo Answers is taking a breather…

Posted by on August 4, 2008 No comments

Google gave up and is Yahoo also doing so? “Yahoo! Answers is taking a coffee break. We appreciate your patience while it recharges! We apologize for any inconvenience.” Or are they just taking a break?
Where do they go when they take their break?

If you go to the blog you can see that there is still some development going on; “We’ve been listening to your feedback and working hard this summer to keep improving Answers. One change you might have noticed is that we’ve incorporated tips on the Ask and Answer pages to help you get the most out of Answers.”

So now I just need to wait until they come from their break and while I am waiting I can always express my self using the Yahoo! Avatars.

Are you willing to question the value of social media traffic?

Posted by on July 20, 2008 1 comment

“If you could choose between 1,000 social media visitors and 1,000 search engine visitors for your blog or business, which would you choose?” This is a question asked at a “SEO vs SMO – Traffic Quality Put To The Test” post at the SEO Scoop website. The conclusion in short is that Social Media Optimization is far beyond traffic from the search engines. Most of my studies have concluded the same results, but not always as straight forward as shown the SEM Scoop article/research. My friend Matt Bailey is one of many industry experts to question the value of social media traffic and in a great article at his blog he writes about social media and it being under the microscope.

What I am finding is that agencies are using these buzz words to throw at their clients and because of the hype around it most are buying into it. The best (and the worst) thing about Internet marketing is that it is so measurable and it is possible in real time to see the impact of all online marketing efforts with nearly 100% accuracy.

My advice to companies that want to use social media optimization is to go through their web analytics see what and how their traffic is being driven, do A and B testing. What happens before and what happens after.

Look the models Matt and Lucio have made and see how they fit your company.

The adult Industry versus Radisson SAS

Posted by on June 25, 2008 6 comments

Is there anything you can do to survive online crises with your brand?

The short answer is; yes use the Internet!

The longer answer is having a plan and understanding that all brands even the biggest are vulnerable, brands like Dell and Wal-Mart know that well.

The first thing you need to do is to show humility, the Internet has a mind on its own and the only thing you can do is to have a plan and deal with it the best you can by being prepared.

A part of the plan should always be listening, have your eyes and ears open to the buzz out there. The Internet is the main venue for dejected customers and in most cases the brand owner does not have a clue on what is happening. Forums and blogs are being opened everyday and some with the sole purpose of writing “bad things” about product in behalf of unhappy customers.

So what happens when you find something that is not to your liking, true or untrue?

Read more »

Another case of under-cover PR at YouTube?

Posted by on June 13, 2008 No comments

Clip showing a young woman in her knickers playing the new Wii Fit hula hoop game has been faked on behalf of Nintendo. The UK Telegraph and LA Times have been talking about this online video, showing at YouTube and has gotten over 500.000 views, when last reported. The guy that created it Giovanny Gutierrez has said that even though he works at an advertising firm, the video was not a viral ad for Wii. Nintendo is denaying all links to the guy. I don’t know this smells funky.

Go to YouTube and look for “Wii Fit – Why You Should Buy It For Your Girlfriend”

Why do consumers choose organic search over paid in the SERP’s?

Posted by on May 26, 2008 No comments

It is no surprise that people want to click on organic (natural) SERP’s. According to an article I saw in Marketing week (UK Magazine) over 58% do not click on organic because “Natural search links are Independent”, 51% because “they think they are more likely to give me the results I’m looking for”. Then there is the trust factor, 31% trust search engines to give relevant results. What I find most striking about this research is that only 51% of people know the difference between paid and organic search.

Advertising what exactly? See it at DNA 2008 Brussels 3rd and 4th of March

Posted by on February 16, 2008 2 comments

DNA 2008Our own Kristjan Mar Hauksson has been asked to chair a part of the DNA conference in Brussles next month. The title is Advertising what exactly? and the speakers are from a very diffirent corners in the Internet world. They are Richard Foan, Managing Director, ABCe, Maurits van Rijckevorsel, Business manager Cross Media, De Telegraaf and Norm Johnston, joint CEO, MindShare Interaction EMEA. The session it self looks great as does the whole conference.

The topic: “As the world goes to broadband, nonlinear and video on demand how do content providers quantify their reach? How do advertisers view the new content landscape? In this session we hear how advertisers are adjusting their working practices and expectations and what they will soon expect from media companies and content providers. How do media companies develop the digital sales story that incorporates cross platform offerings? What are advertisers interested in paying for? ”

 Not small topics that we take on. More about the agenda at DNA 2008 at http://www.dna2008.com/en/agenda/.

What has Dixon the Briton Jones to do with link-building?

Posted by on February 14, 2008 No comments

If everybody is saying it then it must be true, yes? Well we did a little test here at Optimise Your Web and the link that points to my friend Dixon Jones’s blog point to that with the phrase “Dixon the Briton Jones” and when you try searching for it with “” guess what comes up number one… http://dixonjones.com/. In this case there only one saying it, us. What does all of this mean? Anchor tags/text is important and still plays a major role, as this very mild sample shows, in the world of SEO.

What is to be learned? 1) Use you link-building strategy wisely and 2) be careful how you link to others and what you say in those links

P.s. Dixon is actually British and his name is actually Dixon Jones