Archive for category Web Analytics
Paid links and their real effect on your Google rankings
Posted by Optimize Your Web in Google, Internet Marketing, Link building, Seach Engine Optimization, Social Search, Social media, Web Analytics, Web CMS, Web Optimization on November 11th, 2009
A website’s ranking is based on the analysis of those websites that link back. This link-based analysis is a very good way to measure a website’s value and can help greatly improve the quality of web search. To get a good ranking on Google the quality of links is the most important aspect followed by the quantity.
There are numerous websites one can buy links from to get them to link to your website. Some webmasters and SEO use this method of buying and or selling links regardless of their quality in order to increase popularity on the Internet. However, search engines do not support paid links. Google even has an official form for webmasters to report paid links. Read the rest of this entry »
Please remember internet marketing when you are creating your new web site
Posted by Optimize Your Web in Internet Marketing, Seach Engine Optimization, Web Analytics on July 29th, 2009
Individuals and organizations spend thousands making their websites, design it, choose the CMS and still do not get visitors to their sites. Companies just forget that the search engines relay on a sound technical foundation of the site to work and design agencies and in most cases CMS companies have no clue what it is that makes them tick.
We just did a project with a company that spend thousands of dollars creating their site, it all looked ok, but there were no Google referrals, it just did not exist in Google. Google had partly indexed it’s first page but beyond that nothing. In this case a small javascript for effect was killing Google’s options to crawl it.
If you are going to use the site to market on the search engines pls. have this in mind
Yahoo! Web Analytics Consultant Network, Nordic eMarketing eligibility for acceptance
Posted by Optimize Your Web in Web Analytics, Yahoo, Yahoo Web Analytics on July 22nd, 2009
Yahoo has announced that Nordic eMarketing is one of the companies eligibile for the Yahoo! Web Analytics Consultant Network or the YWACN, which is scheduled to launch by the end of this month.
Yahoo! Web Analytics, aka Indextools, has been upgraded to version 9.5 and is loaded with nice new features such as the user demographics and some 50 customizable actions. These are but few of the new features that we at Nordic eMarketing are learning how to use and work with in behalf of the projects we are managing.
Yahoo Web Analytics Now Website visitors are people, not clicks
Posted by Optimize Your Web in Web Analytics, Yahoo Web Analytics on June 14th, 2009
The lates version of YWA is out, it’s actually the first version of the YWA after they bought Indextools and it’s called Yahoo Web Analytics 9.5. There have been some issues with the data micration, but now that the tool is through I can’t say anything else that I am liking the first version and even more so looking foward to the version number 10.
Most notible added features in the tool are the new Age and Gender demographics but I am really happy with is the Interest Group Catagories. Here Dennis Mortensen and his team at Yahoo! Web Analytics has designed a set of categories which enable the user to form a better profile of visitors to their site. The Interest Categories reports are used to show the most common Interest Groups site visitors belong to. Another “new” feature, or I should say upgraded feature is the visitor click Path analysis it’s looking much much better. It’s actually usefull now.
http://web.analytics.yahoo.com/
Guesses looses to data as basis for web design recommendations
Posted by Optimize Your Web in Web Analytics, design on June 9th, 2009
Jakob Nielsen just wrote a really good article on designing and using data to back it up. In short he found that 100% of the designers who provided external data were right, whereas 25% of the designers who relied on their personal opinion were right.
This underlines the importance of using data and analytics when you are desinging a web site and in designing in genereal.
Yahoo! Web Analytics on the fly
Posted by Optimize Your Web in Web Analytics, Yahoo on April 24th, 2009
Yahoo! Web Analytics are going through huge changes and I am really excited what is on the horizon over the next months. The data migration is taking place from the old Indextools data-centre to the new Yahoo! Data-centre.
There are also some new YWA features on the horizon and am really hopeful that we will be seeing some of the promising Rubix features, that is more data mining options and if Yahoo! has inherited some of the old Indextools mentality I am hopeful that we will see some nifty enhancements to functionality based on feature requests from users.
On my wish-list is that we will see some light behavioural targeting options. Now I just need to hold my breath for couple of weeks and see what the future has stored for Yahoo! Web Analytics and my clients. You might want to follow up at the Blog of Dennis Mortensen http://visualrevenue.com/blog/ .
Yahoo! annouces the lauch of the Yahoo! Web Analytics Consultant Network (YWACN)
Posted by Kristjan Mar in Web Analytics, Yahoo on March 31st, 2009
Yahoo! just announced the launch of the Yahoo! Web Analytics Consultant Network (YWACN) which will replace the good old IndexTools Partner Program. It’s great and exciting to that Yahoo! is moving and that Dennis and his team in the US and Hungary are still alive and kicking. I am looking forward seeing the latest updates on the system and actually also reading the book Dennis Mortensen wrote onWeb Analytics. Met Dennis at the SES NY at the Yahoo! stand and he was very excited about the book and knowing him the quality of it will be great.
Online Reputation Services and ePR
Posted by Optimize Your Web in Social Search, Social media, Web 2.0, Web Analytics, ePR, online crisis management on February 15th, 2009
I am starting to see more and more companies out there specializing in online reputation management and ePR. We have been doing this since 2005 inspired by such good people as Greg Jarboe www.seo-pr.com. what we have seen more and more are consultants and programs that tell you that there is a problem but can do little to implement the help needed to deal with the problem or help boost the positive impact out there.
Key questions as what to do if you company is under a brand attack online? How doe deal with that? How do you implement your online crisis management plan or for that matter create it? The list of questions goes on and on. Through Nordic eMarketing services eNews PR we have been working with companies on a multilingual scale creating in cooperation with traditional PR companies and Communication departments strategies dealing with scenarios that have had unforeseen effects on companies and peoples reputation among other.
Is Indextools Rubix being sold? The Crown Jewel of Data Mining!
Posted by Optimize Your Web in Web Analytics, Yahoo on July 8th, 2008
We here at Optimize Your Web have seen a lot of activity on our blog recently where large corporations are searching for the phrase “Indextools Rubix” and showing up at our site. All of these companies are know either for their IT solutions or data mining tools. This is unusual traffic, specially over such a short time. As Yahoo has bought Indextools me and my team have been wondering what will become of Rubix as it does not make any sense for Yahoo to keep that tool as a part of their arsenal.
So the question is; Is Yahoo! selling the Indextools jewel Rubix?
Great! Yahoo wants people to be able to opt out
Posted by Optimize Your Web in Google, Web Analytics, Yahoo on July 3rd, 2008
We and NeM have been strong advocates of Indextools over the years and for us when Yahoo bought the tool it was a bit of a shock. We have how ever over come and adapt and now feel that their lies an opportunity in this for everybody, specially those with little budget or are using Google Analytics.
One of our clients got an email from Yahoo yesterday with the new terms and conditions for Yahoo! Indextools and his main concerns are how firm Yahoo is on the fact that they want people to be able to opt out of being measured. That means that if visitors are coming to site and do not want to be seen or measured at the site they are visiting they can do so with a push of a button at the site’s privacy page.
I believe that Google is not doing this and Yahoo is the first to go this way with web analytics. I also believe that when some privacy laws are made about the usage of the Internet this will be the norm.
But for those that we worried about loosing the whole picture, you are already loosing sights of those that are not supporting Javascript or are browsing behind tools that hide their identity. I believe that those will be the one opting out. I have also been told of studies that indicate less than 1% reading privacy and user term pages. Have you? If you find such studies, pls. post them here.
Here are couple of privacy and terms and contitions pages you should read:
Google, for their tools and search
Amazon, for their site
Alexa, for their site and tools
MSN/Live, for their site and tools
Yahoo, for their site and tools
And the list goes on …