Archive for category Web CMS
Paid links and their real effect on your Google rankings
Posted by Optimize Your Web in Google, Internet Marketing, Link building, Seach Engine Optimization, Social Search, Social media, Web Analytics, Web CMS, Web Optimization on November 11th, 2009
A website’s ranking is based on the analysis of those websites that link back. This link-based analysis is a very good way to measure a website’s value and can help greatly improve the quality of web search. To get a good ranking on Google the quality of links is the most important aspect followed by the quantity.
There are numerous websites one can buy links from to get them to link to your website. Some webmasters and SEO use this method of buying and or selling links regardless of their quality in order to increase popularity on the Internet. However, search engines do not support paid links. Google even has an official form for webmasters to report paid links. Read the rest of this entry »
Enterprise web CMS solutions
Posted by Optimize Your Web in Technology, Web CMS on September 25th, 2009
A Enterprise Web content management or web CMS is a jungle that not all companies seam to be ready to enter. Content Pushing instead of Pulling, Multi-Lingual Support, .Net or PHP and even Java? I see again and again even the biggest companies spending millions of dollars on their advertising campaigns and then not being able to deal with the traffic that comes in. Read the rest of this entry »
Is the Jargon driving you crazy?
Posted by Optimize Your Web in Google, Internet Marketing, Programming, Seach Engine Optimization, Technology, Web CMS, Web Optimization on July 27th, 2007
I am always talking to people about all kinds of Internet related stuff because of my work :-) hmmm of course and when I start talking about SEM, SEO, ROI, eROI, KPI, ASP, PHP, JSP, CPL, PPC, CMS, WCMS, CPA and ……. Their eye’s role backwards and they turn red or blue. So for those looking for information on such phrase abbreviat’s Google them or go to Wikipedia – Here is one such page: http://en.wikipedia.org/wiki/Cost_Per_Impression.
The 20, 40, 40 rule
Posted by Optimize Your Web in Internet Marketing, Technology, Web 2.0, Web CMS, Web Optimization on July 27th, 2007
I am often asked how we can take the technology aspect away from Internet Marketing. From my point of view the simplest way of explaining how it works is the 20 – 40 – 40 rule. I am not sure who came up with first but it’s a simple way of explaining the factors that influence marketing on the Internet. 20 stands for that technology has 20% impact on success, 40 stands for that on-site stuff has 40% effect and finally that off-site stuff such as link popularity and bookmarking has the final 40%. So if we have the 20%, the foundation ok, the tech part is out of the way and we can focus on the rest.
Here is a good link in regards of this – Holistic Internet Marketing Approach