A website’s ranking is based on the analysis of those websites that link back. This link-based analysis is a very good way to measure a website’s value and can help greatly improve the quality of web search. To get a good ranking on Google the quality of links is the most important aspect followed by the quantity.

There are numerous websites one can buy links from to get them to link to your website. Some webmasters and SEO use this method of buying and or selling links regardless of their quality in order to increase popularity on the Internet. However, search engines do not support paid links. Google even has an official form for webmasters to report paid links.Bad quality links and sources can get you in trouble with long-term impact, which is a problem a webmaster recently reported to Google’s webmaster discussion forum:

“Today I found that my entire site has dropped out of sight in search results. I have a site that received over 2,000 search visits per day and today that has stopped.”

The problem was that the website had many affiliate links and linked to advertisers that Google saw as paid links. The links were not marked as paid links and Google penalised the website for having the paid links.

If you don’t want to get in trouble with Google avoid paid links to manipulate the links to your website and do not join automated link systems to increase the number of links to your website. Remember to use the rel=”nofollow” attribute in links to show that the paid links are there only for advertising purposes and that you don’t want to manipulate your website rankings with the link. Make sure that websites linked to your page are relevant to the site, and have keywords related to what you want to get a higher ranking in.

A Enterprise Web content management or web CMS is a jungle that not all companies seam to be ready to enter. Content Pushing instead of Pulling, Multi-Lingual Support,  .Net or PHP and even Java? I see again and again even the biggest companies spending millions of dollars on their advertising campaigns and then not being able to deal with the traffic that comes in. 

Oneof my favourite cases are when a client said to me that they just made a deal with a company about their design and the CMS and wanted to keep that system, Nordic eMarketing would just do the search engine optimization. Ok, fine we did, but when it came to deep linking we realized that the system kept changing the URL’s, if a page was edited the system gave it a new URL.

Choosing a web CMS solution can be a taunting task, especially when it is for a large and perhabs complex company, they key is to get the criteria right, what is the system suppose to do? Then get the tech / marketing team in.

I am always talking to people about all kinds of Internet related stuff because of my work :-) hmmm of course and when I start talking about SEM, SEO, ROI, eROI, KPI, ASP, PHP, JSP, CPL, PPC, CMS, WCMS, CPA and ……. Their eye’s role backwards and they turn red or blue. So for those looking for information on such phrase abbreviat’s Google them or go to Wikipedia – Here is one such page: http://en.wikipedia.org/wiki/Cost_Per_Impression.

I am often asked how we can take the technology aspect away from Internet Marketing. From my point of view the simplest way of explaining how it works is the 20 – 40 – 40 rule. I am not sure who came up with first but it’s a simple way of explaining the factors that influence marketing on the Internet. 20 stands for that technology has 20% impact on success, 40 stands for that on-site stuff has 40% effect and finally that off-site stuff such as link popularity and bookmarking has the final 40%. So if we have the 20%, the foundation ok, the tech part is out of the way and we can focus on the rest.

Here is a good link in regards of this – Holistic Internet Marketing Approach